Data Scientist, Marketing Analytics

Ibotta, Inc.; United States; Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Base compensation range: $110,000 - $-

Relocation bonus

Medical, dental, vision benefits

Employee Stock Purchase Program

401(k) match

Paid parking

Snacks

Job summary

Ibotta, Inc. is seeking a Data Scientist for Marketing Analytics to join the Publisher Insights team in Denver, a hybrid role requiring three in-office days.

You will build, retrain, and deploy uplift models that decide bonuses for savers in weekly retention programs and own them end-to-end—from data prep to monitoring. You will partner with analytics engineers, data engineers, and Marketing to design experiments, analyze results, and translate insights into actions that improve program

Qualifications

• 2+ years of progressive experience in data science, ML, statistics, or data analysis
• Bachelor's degree in CS, Math, Statistics, Data Science, Economics or related field required; advanced degree preferred
• Strong Python (pandas, scikit-learn) and SQL skills; Spark/PySpark a plus
• Hands-on experience building and evaluating ML/statistical models (e.g., gradient boosting, neural networks)
• Experience deploying/maintaining a model in production; data storytelling to non-technical partners

Responsibilities

• Build, retrain, and tune uplift models for weekly retention programs, balancing redemptions and cost
• Own models in production: maintain feature pipelines, deploy versions, monitor performance and drift
• Manage weekly model operations: review results, adjust parameters to meet budget and performance thresholds
• Design and analyze A/B tests and holdouts to measure bonus performance and generate training data
• Report model performance and business impact to Marketing, explaining results clearly to non-technical audiences
• Analyze large saver-behavior datasets to find insights for models and marketing programs
• Collaborate with analytics/data engineers and Marketing to define and prepare data needed for analysis and modeling
• Contribute to team best practices: documentation, code review, reusable modeling workflows

Skills

Python

SQL

Experimentation

Causal inference

Data storytelling

Education

Bachelor's degree in CS/Math/Stats/Data Science/Economics

Advanced degree preferred

Tools

Spark

PySpark

TensorFlow/Keras or PyTorch

Git

Airflow or Databricks Jobs

Job description

Ibotta is seeking a Data Scientist, Marketing Analytics to join our Publisher Insights team and contribute to our mission to Make Every Purchase Rewarding. Our team leverages the latest developments and best practices in data analyses, testing methodologies, and statistics to provide actionable insights to the Marketing Team.

As a Data Scientist, you'll work on our Rewards Optimization models, which use uplift modeling to deliver personalized treatments in our weekly retention programs. You'll own these models end to end, from working with stakeholders and preparing data through model development, production deployment, and ongoing monitoring. You'll be able to advance not only your technical skills, but your organizational and leadership skills as well, by contributing to the creation of best practices for the team and company, and learning from the more senior scientists and managers on the team.

This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.

Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one.

What you will be doing:

• Build, retrain, and tune the uplift models that decide which bonus each saver receives in our weekly retention programs, balancing incremental redemptions against cost.
• Own these models in production: maintain feature pipelines, deploy new model versions, and monitor performance and drift over time, following Ibotta's model development standards.
• Manage weekly model operations: review results as they come in, adjust model parameters to stay on budget, and within performance thresholds.
• Help design and analyze the A/B tests and holdouts that measure bonus performance and produce training data for our models.
• Report model performance and business impact to Marketing stakeholders, and explain results clearly to non-technical audiences.
• Analyze large datasets on saver behavior to find insights that improve our models and marketing programs.
• Work with analytics engineers, data engineers, and Marketing partners to find, define, and prepare the data needed for analysis and modeling.
• Contribute to team best practices, including documentation, code review, and reusable modeling workflows.

Embrace and uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere .

What we are looking for:

• 2+ years of progressive experience in a professional data science, machine learning, statistics, or data analysis role, or related experience.
• Bachelor's degree in Computer Science, Mathematics, Statistics, Data Science, Economics or similar field required; Advanced degree preferred.
• Deep Python (pandas, scikit-learn) and SQL skills. Spark or PySpark experience is a strong plus.
• Hands-on experience building and evaluating machine learning and statistical models, such as gradient boosting and neural networks (TensorFlow/Keras or PyTorch).
• Working knowledge of experimentation and causal inference. Exposure to uplift or heterogeneous treatment effect modeling is a strong plus.
• Experience deploying or maintaining at least one model in production, using Git and an orchestration tool such as Airflow or Databricks Jobs. Experience with model monitoring and drift detection is a plus.
• Experience building features from large, event-level datasets.
• Comfortable using AI coding assistants, and able to review, test, and debug the code they produce.
• A passion for driving important decisions using data and data storytelling, including explaining model results and trade-offs to non-technical partners.
• Experience with marketing incentives, promotions, loyalty, or retention programs, or with models that balance competing goals such as volume and cost, is a plus.

About Ibotta ("I bought a...")

Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop - all while paying only when their campaigns directly result in a sale. American shoppers have earned over $2.6 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

To learn more about what our Tech teams are doing day to day, visit Building Ibotta on Medium.com .

Additional Details:

This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks, and occasional meals.

• Base compensation range: $110,000 - $130,000. Total compensation for this role a