Data Scientist II - Marketing Analytics (Remote)

Actalent; United States; A distancia; USD 45.000 - 65.000; Jornada completa

Descripción de la vacante

Actalent is seeking a Data Scientist II to support Digital Marketing and Commercial Analytics. You will apply advanced modeling to customer, market, and CRM data, building personas and forecast models to drive growth.

Strong experience with Python/SQL/R/SAS and BI tools is required, with a focus on translating data into practical business strategies. The role emphasizes cross-functional collaboration, scalable analytics, and clear communication of insights to both technical and business

Formación

• Bachelor's degree in Statistics, Mathematics, Economics, Econometrics, Data Science, Applied Mathematics, Computer Science, or a related quantitative discipline.
• 3+ years of experience in Data Science, Predictive Analytics, Marketing Science, Commercial Analytics, or a related field.
• Experience developing predictive models and applying statistical methodologies to solve business problems.
• Strong understanding of customer segmentation, behavioral analytics, forecasting, machine learning, and statistical inference.
• Experience working with large structured and unstructured datasets.
• Proficiency in Python, SQL, R, SAS; experience with Power BI or Tableau; knowledge of CRM/marketing platforms (Salesforce, HubSpot, Eloqua, Adobe Analytics).

Responsabilidades

• Develop predictive models to identify customer behaviors, engagement patterns, buying propensities, and market opportunities.
• Build customer segmentation frameworks and target personas using commercial, market, CRM, and digital marketing data.
• Apply statistical modeling and machine learning techniques to support forecasting, targeting, and business planning initiatives.
• Analyze marketing and sales performance across the customer lifecycle, including lead generation, customer acquisition, engagement, conversion, and retention.
• Design and evaluate experiments, A/B tests, and observational analyses to measure campaign effectiveness and inform strategic decisions.
• Identify trends, anomalies, performance gaps, and growth opportunities across customer segments, products, campaigns, and geographies.
• Partner with Marketing, Commercial Operations, Sales Leadership, and Digital teams to translate analytical findings into actionable recommendations.
• Build visualizations and executive-level reporting to communicate complex analytical concepts to technical and non-technical stakeholders.
• Evaluate and integrate internal and external data sources to improve customer targeting strategies and market intelligence.
• Develop, maintain, and optimize analytical models while ensuring data quality, accuracy, and scalability.

Conocimientos

Customer segmentation

Behavioral analytics

Forecasting

Machine learning

Statistical inference

Communication skills

Problem-solving

Educación

Bachelor's degree in Statistics/Mathematics/Economics/Econometrics/Data Science/Applied Mathematics/Computer Science

Master's degree preferred

Herramientas

Python

SQL

R

SAS

Power BI

Tableau

CRM platforms (Salesforce, HubSpot, Eloqua)

Adobe Analytics

Descripción del empleo

Actalent is seeking a Data Scientist II to support Digital Marketing and Commercial Analytics. You will apply advanced modeling to customer, market, and CRM data, building personas and forecast models to drive growth.

Strong experience with Python/SQL/R/SAS and BI tools is required, with a focus on translating data into practical business strategies. The role emphasizes cross-functional collaboration, scalable analytics, and clear communication of insights to both technical and business