Data Science Associate: Audience & AI Analytics

horizonmedia; New York (NY); On-site; USD 90,000 - 140,000; Full time

Job summary

Horizon Media, a leading advertising firm, seeks an Associate in Marketing Science to apply advanced statistics and data science techniques to build targeted audiences for client campaigns. You will work with data, ML, and our blu. Platform to deliver actionable insights and scalable solutions.

Collaborating with various agency groups, you will translate complex analyses into actionable business decisions, using Python/R and visualization tools to communicate results and impact.

Qualifications

• Strong background in statistics, data science, and ML to build audience insights.
• Experience with Python/R and data visualization for storytelling.
• Experience with AI and large datasets; collaboration with agency groups.

Responsibilities

• Design and innovate with structured and unstructured data.
• Build end-to-end data science solutions for non-data-science audiences.
• Generate clear analyses that tell the story behind the data.
• Data transformation/mining and deriving insights to explain audience performance.
• Data join between blu audiences, media exposure and conversion events.
• Analyze audience conversion to KPIs.
• Leverage AI to accelerate analyses.
• Foster audience development and measurement capabilities.
• Apply time series, Bayesian analysis and causal inference.

Skills

Advanced statistics

Data science

Machine learning

NLP (sentiment analysis)

Data visualization

Critical thinking

Effective communication

Education

Bachelor's degree in a quantitative field

Tools

Python

R

SQL

Tableau

Job description

Horizon Media, a leading advertising firm, seeks an Associate in Marketing Science to apply advanced statistics and data science techniques to build targeted audiences for client campaigns. You will work with data, ML, and our blu. Platform to deliver actionable insights and scalable solutions.

Collaborating with various agency groups, you will translate complex analyses into actionable business decisions, using Python/R and visualization tools to communicate results and impact.