Data-Driven Paid Media & Analytics Strategist

Paychex; Saint Petersburg (FL); On-site; USD 79,000 - 125,000; Full time

Benefits offered by this job

401(k) + employer match

Tuition reimbursement

Medical coverage

Job summary

Paychex is seeking a data-driven Paid Media & Analytics Specialist to own day-to-day paid advertising management and analytics. You will oversee a $10M+ annual budget across Google, Meta, LinkedIn, StackAdapt, and more, partnering with the agency to optimize spend and drive ROAS.

Ideal candidates have 3–5 years in paid media, strong data analysis, and dashboard experience, with a background in SaaS or B2B markets. This is a full-time on-site role in the United States with comprehensive benefits.

Qualifications

• Bachelor's degree or equivalent in marketing, analytics, or business.
• Experience with paid media management and reporting.
• Proven ability to build and maintain dashboards and analyze performance.

Responsibilities

• Own day-to-day management of paid media programs across platforms.
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• Coordinate with agency to optimize budget and ROAS.
• Build and maintain dashboards tracking CAC, channel efficiency, and pacing.

Skills

Excel/Sheets

Dashboarding

Data analysis

Communication

Budget management

Education

Bachelor's degree in Marketing or related

Tools

HubSpot

GA4

Looker/Tableau

SQL

StackAdapt

Job description

Paychex is seeking a data-driven Paid Media & Analytics Specialist to own day-to-day paid advertising management and analytics. You will oversee a $10M+ annual budget across Google, Meta, LinkedIn, StackAdapt, and more, partnering with the agency to optimize spend and drive ROAS.

Ideal candidates have 3–5 years in paid media, strong data analysis, and dashboard experience, with a background in SaaS or B2B markets. This is a full-time on-site role in the United States with comprehensive benefits.