Data-Driven Paid Media & Analytics Lead

Paychex; City of Rochester (NY); On-site; USD 79,000 - 125,000; Full time

Benefits offered by this job

Medical coverage

401(k) + employer match

Tuition reimbursement

Job summary

Paychex is seeking a data‑driven Paid Media & Analytics Specialist to own day‑to‑day management of a $10M+ paid media program across Google, Meta, LinkedIn, StackAdapt, and more. You will partner with the agency to drive performance, build reporting, and translate data into recommendations that lower CAC.

This individual contributor role reports to marketing leadership and thrives in a fast‑paced, data‑driven environment, blending spreadsheets with strategic agency management.

Qualifications

• 3–5 years of hands‑on paid media/digital advertising experience.
• Experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager; StackAdapt or similar DSP preferred.
• Experience managing or contributing to budgets of $5M+ annually.
• Experience building dashboards (HubSpot, GA4, Looker, Tableau) and data‑driven reporting.

Responsibilities

• Own agency relationship and ensure performance across paid search, paid social, and programmatic/display channels.
• Manage and optimize a $10M+ annual paid media budget with agency collaboration.
• Build and maintain dashboards and reports tracking CAC, ROAS, funnel conversion, and pacing against goals.
• Analyze campaign data to identify optimization opportunities and risks and translate findings into recommendations.
• Partner with agency on quarterly/annual planning and new channel tests, and support measurement as CDP and MMM come online.
• Stay updated on platform changes and opportunities to test and scale across managed channels.
• Collaborate cross‑functionally to align paid media with CAC reduction and growth targets.
• Maintain data integrity across ad platforms, CRM, and reporting tools.

Skills

Paid media management

Data analysis

Dashboard creation

Agency management

SQL

Education

Bachelor's degree in Business/Marketing

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

StackAdapt

CM360

Job description

Paychex is seeking a data‑driven Paid Media & Analytics Specialist to own day‑to‑day management of a $10M+ paid media program across Google, Meta, LinkedIn, StackAdapt, and more. You will partner with the agency to drive performance, build reporting, and translate data into recommendations that lower CAC.

This individual contributor role reports to marketing leadership and thrives in a fast‑paced, data‑driven environment, blending spreadsheets with strategic agency management.