Digital Advertising Specialist

Placements24; United States; Remote; USD 65,000 - 85,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Remote work options

Health insurance

Dental insurance

Vision insurance

Professional certifications

Career growth

Job summary

Placements24 is seeking a Digital Advertising Specialist to plan and optimize paid campaigns across Google, Facebook, Instagram, and LinkedIn. You will focus on driving qualified traffic, leads, and ROAS while continuously testing strategies.

The role requires 2+ years of hands-on campaign management, strong analytical skills, and proficiency with Google Ads and analytics tools. Remote-friendly, growth-focused team, certifications encouraged.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, or related field.
• 2+ years of hands-on experience managing paid advertising campaigns.
• Proficiency with Google Ads, Facebook Ads Manager and analytics tools.
• Strong analytical skills with ability to interpret data and optimize campaigns.
• Understanding of digital metrics, bidding strategies, and targeting options.

Responsibilities

• Develop, implement, and manage paid advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other channels.
• Conduct keyword research, audience targeting, and competitive analysis to inform campaigns.
• Create compelling ad copy and visuals, perform A/B testing of variations.
• Monitor campaign performance daily and adjust to optimize CTR, CPC, CPA, ROAS.
• Generate regular reports with insights and recommendations for improvements.

Skills

Campaign management

Data analysis

A/B testing

Keyword research

Audience targeting

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

About the Role

Our client is seeking a performance-driven Digital Advertising Specialist to manage and optimize their paid online advertising campaigns. This role is crucial for driving qualified traffic, generating leads, and maximizing return on ad spend (ROAS). You will be responsible for developing strategies, executing campaigns across platforms like Google Ads and social media, and continuously analyzing performance to achieve key marketing objectives. This position offers a dynamic opportunity to impact growth through strategic paid media initiatives.

Key Responsibilities

• Develop, implement, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant channels.
• Conduct keyword research, audience targeting, and competitive analysis to inform campaign strategies and optimize ad spend.
• Create compelling ad copy and visuals, A/B testing different variations to improve performance and conversion rates.
• Monitor campaign performance daily, analyzing key metrics (CTR, CPC, CPA, ROAS) and making data-driven adjustments to optimize results.
• Generate regular reports on campaign performance, providing insights and recommendations for strategic improvements and future campaigns.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• 2+ years of hands-on experience managing paid advertising campaigns with a proven track record of success.
• Proficiency with major advertising platforms (Google Ads, Facebook Ads Manager) and analytics tools (Google Analytics).
• Strong analytical skills with the ability to interpret data, identify trends, and make actionable recommendations.
• Excellent understanding of digital advertising metrics, bidding strategies, and targeting options.

Benefits

• Competitive annual salary and performance-based bonuses.
• Flexible work arrangements, including remote work options.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional growth and industry certifications.
• A collaborative and innovative marketing team environment.