Data-Driven Marketing Strategist

Deluxe; New York (NY); On-site; USD 80,000 - 98,000; Full time

Benefits offered by this job

Healthcare benefits

Retirement plan

Paid time off

Employee stock purchase plan

Job summary

Deluxe is seeking an Analyst to join the Audience Design team in New York. You will leverage BI tools (AWS, Python, R, SQL, Excel) to create datasets for omni-channel campaigns and extract data for product and customer recommendations.

You will develop and implement statistical models, partner with teams to derive KPIs from diverse data sources, and contribute to decision making with data-driven insights.

Qualifications

• Completed coursework in data analytics related fields.
• Experience with Microsoft Excel and data tools.
• Experience with R or other statistical modeling tools.
• Experience with Python and big data tools and languages.
• Experience with SQL, IBM SPSS, Access or similar databases.

Responsibilities

• Build targeted datasets for omni-channel marketing campaigns using BI toolsets and data mart queries.
• Develop and implement statistical models, including lookalike and performance models.
• Collaborate with teams to derive KPIs from multiple data sources for insights.

Skills

Data analytics

Statistical modeling

Communication skills

Education

Bachelor's degree

Tools

AWS

Python

R

SQL

IBM SPSS

Excel

Access

Job description

Deluxe is seeking an Analyst to join the Audience Design team in New York. You will leverage BI tools (AWS, Python, R, SQL, Excel) to create datasets for omni-channel campaigns and extract data for product and customer recommendations.

You will develop and implement statistical models, partner with teams to derive KPIs from diverse data sources, and contribute to decision making with data-driven insights.