Data-Driven Marketing Operations Analyst

A-LIGN; United States; On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Healthcare, Dental, Vision

401(k) with employer matching

Bonuses

Home office reimbursement

Certification reimbursement

Paid time off

Job summary

A-LIGN is seeking a Marketing Operations Analyst to support marketing strategy through execution, optimization, and analysis of operations processes. You will generate reports, optimize campaigns, and ensure data quality across CRM and marketing databases.

The role collaborates with Marketing, Sales, and GTM teams, supporting lead routing, scoring, automation, and KPI tracking in a fast-paced environment.

Qualifications

• Bachelor's degree in business, analytics, marketing, or related field.
• 2–4 years in Marketing Operations, Marketing Analytics, Demand Generation, or Digital Marketing.
• Experience with CRM/GTM systems (Salesforce required; Pardot/Outreach a plus).
• Experience building dashboards, reports, and operational metrics for GTM teams.

Responsibilities

• Generate and maintain weekly, monthly, and quarterly marketing reports to measure performance across channels.
• Analyze campaign, lead generation, and funnel data to provide actionable insights.
• Maintain data hygiene in CRM and marketing databases to ensure accuracy.
• Assist with lead routing, scoring, segmentation, and marketing automation programs.
• Manage marketing project requests and timelines in Asana and other tools.
• Collaborate with Marketing, Sales, and GTM operations to execute programs.

Skills

Analytical skills

Attention to detail

Project management

Problem solving

Communication

Data analysis

Excel

Salesforce

Education

Bachelor's degree in business/analytics/marketing

Tools

Salesforce

Pardot

Outreach

Job description

A-LIGN is seeking a Marketing Operations Analyst to support marketing strategy through execution, optimization, and analysis of operations processes. You will generate reports, optimize campaigns, and ensure data quality across CRM and marketing databases.

The role collaborates with Marketing, Sales, and GTM teams, supporting lead routing, scoring, automation, and KPI tracking in a fast-paced environment.