Data-Driven Marketing Lead (Hybrid) — Membership Growth

FMI- The Food Industry Association; Arlington (VA); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health Benefits

401(k)

Paid Holidays

Paid Leave

Volunteer Opportunities

Employee Wellness Group

Job summary

FMI- The Food Industry Association is seeking a passionate Marketing Manager to lead innovative marketing strategies and drive growth in FMI's membership and certification programs. In this hybrid role, you'll blend creativity and data analysis to create impactful multi-channel campaigns, collaborating with teams to maximize revenue potential. Join us to be part of a diverse environment that shapes the future of the food industry!

Qualifications

• Bachelor’s degree in marketing or related field required.
• 3-5 years of marketing, communications, or sales experience needed.
• Proficient in digital marketing and marketing automation tools.

Responsibilities

• Develop data-driven marketing strategies.
• Manage marketing funnels and lead generation.
• Use analytics tools to track performance and refine campaigns.

Skills

Data Analysis

Project Management

Communication

Digital Marketing

Education

Bachelor’s Degree in Marketing

Tools

HubSpot

Excel

Adobe

Photoshop

Canva

Job description

FMI- The Food Industry Association is seeking a passionate Marketing Manager to lead innovative marketing strategies and drive growth in FMI's membership and certification programs. In this hybrid role, you'll blend creativity and data analysis to create impactful multi-channel campaigns, collaborating with teams to maximize revenue potential. Join us to be part of a diverse environment that shapes the future of the food industry!