Data-Driven Marketing Intelligence Analyst I

GH Advertising, Inc.; Pittsburgh (Allegheny County); On-site; USD 60,000 - 90,000; Full time

Job summary

GH Advertising, Inc. in Pittsburgh is seeking a Marketing Intelligence Analyst I to support UPMC marketing strategy and data analysis across clinical and corporate marketing.

You will conduct quantitative and qualitative research, analyze demographics and psychographics, and measure marketing initiatives using KPIs to guide decisions. You will collaborate with clinical marketing, ISD, and business development teams to target audiences, craft value propositions, allocate budgets, and synthesize

Qualifications

• Master's or bachelor's degree in business/marketing, statistics, healthcare policy and management field required.
• Must have excellent project management, communication, multitasking, organizational, writing, grammar, and interpersonal skills.

Responsibilities

• Work closely with Directors/Senior Managers/Managers/Lead Analysts to develop marketing strategies and plans for clinical and ISD marketing tactics to grow volume, raise brand awareness, and more.
• Provide data analysis for marketing projects (e.g., demographics, psychographics, audience and insight analysis, capacity, and competitive analysis)
• Measurement of marketing initiatives (e.g., success, failure and revisions to initiatives based on KPIs and metrics) to support a portfolio of corporate needs, service line, hospitals/facilities, and member needs
• Works with clinical marketing, ISD, and business development leads to determine the targeting, value proposition, and budgets used in marketing materials focusing on both consumer and business to business opportunities
• Works with director and managers to synthesize research and data findings into actionable consumer insights to inform marketing campaigns
• Provide management of various data sources to expand and manage our data assets
• Manage multiple projects simultaneously and prioritize projects appropriately
• Demonstrate service-oriented behavior in interactions with clients and co-workers
• Performs in accordance with system-wide competencies/behaviors

Skills

Project management

Communication

Multitasking

Organizational skills

Writing

Interpersonal skills

Education

Bachelor's or Master's degree in business/marketing/ statistics/healthcare policy

Job description

GH Advertising, Inc. in Pittsburgh is seeking a Marketing Intelligence Analyst I to support UPMC marketing strategy and data analysis across clinical and corporate marketing.

You will conduct quantitative and qualitative research, analyze demographics and psychographics, and measure marketing initiatives using KPIs to guide decisions. You will collaborate with clinical marketing, ISD, and business development teams to target audiences, craft value propositions, allocate budgets, and synthesize