Junior Marketing Intelligence Analyst I:Healthcare Insights

GH Staffing; Pittsburgh (Allegheny County); Hybrid; USD 55,000 - 75,000; Full time

Job summary

GH Staffing in Pittsburgh seeks a Marketing Intelligence Analyst I to join the Marketing Intelligence team to address marketing strategy and data analysis across clinical and corporate marketing for UPMC. You will conduct research, analyze demographics and psychographics, measure campaigns against KPIs, and collaborate with clinical marketing, ISD, and business development to target audiences and budgets.

This hybrid role is based at the UPMC Corporate Headquarters in downtown Pittsburgh and

Qualifications

• Master's or bachelor's degree in business/marketing, statistics, healthcare policy and management field required.
• Must have excellent project management, communication, multitasking, organizational, writing, grammar, and interpersonal skills.

Responsibilities

• Work closely with Directors/Senior Managers/Managers/Lead Analysts to develop marketing strategies and plans for clinical and ISD marketing tactics to grow volume, raise brand awareness, and more
• Provide data analysis for marketing projects (e.g., demographics, psychographics, audience and insight analysis, capacity, and competitive analysis)
• Measurement of marketing initiatives (e.g., success, failure and revisions to initiatives based on KPIs and metrics) to support a portfolio of corporate needs, service line, hospitals/facilities, and member needs
• Works with clinical marketing, ISD, and business development leads to determine the targeting, value proposition, and budgets used in marketing materials focusing on both consumer and business to business opportunities
• Works with director and managers to synthesize research and data findings into actionable consumer insights to inform marketing campaigns
• Provide management of various data sources to expand and manage our data assets
• Manage multiple projects simultaneously and prioritize projects appropriately
• Demonstrate service-oriented behavior in interactions with clients and co-workers
• Performs in accordance with system-wide competencies/behaviors

Skills

Data analysis

Marketing strategy

Research

Project management

Communication

Multitasking

Interpersonal skills

Education

Bachelor's or Master's in business/marketing

Job description

GH Staffing in Pittsburgh seeks a Marketing Intelligence Analyst I to join the Marketing Intelligence team to address marketing strategy and data analysis across clinical and corporate marketing for UPMC. You will conduct research, analyze demographics and psychographics, measure campaigns against KPIs, and collaborate with clinical marketing, ISD, and business development to target audiences and budgets.

This hybrid role is based at the UPMC Corporate Headquarters in downtown Pittsburgh and