Data-Driven Loyalty & Retention Campaign Manager

Bruceton Farm Service; Morgantown (WV); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Health Insurance

401(K) Matching

Paid Time Off

Disability Insurance

Opportunities for Advancement

Job summary

Bruceton Farm Service is seeking a data-driven Loyalty Manager to own the daily operations and growth of our customer rewards program. You will analyze customer behavior, execute targeted retention campaigns, and optimize member perks to increase CLV.

You will sit between marketing and product to turn insights into strategic rewards that drive advocacy. The role emphasizes program operations, campaign execution, data analysis, and cross-functional collaboration with Tech, Product, and Support

Qualifications

• 3 to 5 years in customer loyalty, lifecycle marketing, or CRM management.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• Hands-on experience with CRM tools and marketing automation platforms (e.g., Braze, Salesforce, HubSpot).
• Strong proficiency in Microsoft Excel or Google Sheets for calculating program ROI.
• Excellent written communication for program updates and member notifications.

Responsibilities

• Program Operations: Manage daily execution, reward catalogs, and rules of the loyalty program.
• Campaign Execution: Launch targeted promotions, lifecycle emails, and exclusive perks to member segments.
• Data Analysis: Track KPIs including retention rate, repeat purchase rate, and reward redemption.
• Cross-Functional Collaboration: Partner with Tech, Product, and Support teams to fix bugs and improve user UX.
• Vendor Management: Act as the main point of contact for external loyalty platforms and software agencies.

Skills

Data-driven

Campaign management

CRM management

Communication

Education

Bachelor’s degree in Marketing, Business, Analytics, or related field

Tools

Braze

Salesforce

HubSpot

Job description

Bruceton Farm Service is seeking a data-driven Loyalty Manager to own the daily operations and growth of our customer rewards program. You will analyze customer behavior, execute targeted retention campaigns, and optimize member perks to increase CLV.

You will sit between marketing and product to turn insights into strategic rewards that drive advocacy. The role emphasizes program operations, campaign execution, data analysis, and cross-functional collaboration with Tech, Product, and Support