Data-Driven Growth Marketing Lead for Fintech SMBs

talentpluto; New York (NY); On-site; USD 150,000 - 200,000; Full time

Job summary

A high-growth fintech company is looking for a Growth Marketing Manager to design, execute, and scale customer acquisition strategies across SMB verticals. In this high-ownership role, you will work closely with leadership, sales, and operations to drive growth and implement successful initiatives. Ideal candidates will have a background in growth marketing or analytics, with a strong data-driven mindset. This fast-paced startup environment offers opportunities to directly influence business outcomes.

Qualifications

• Experience in growth marketing, strategy, consulting, finance, or a similarly analytical role.
• Strong data-driven mindset with the ability to translate insights into execution.
• Comfortable operating in a fast-paced, high-growth startup environment.
• Highly motivated, self-directed, and ready to take ownership of outcomes.

Responsibilities

• Develop and execute growth marketing strategies across acquisition, activation, and expansion.
• Identify, test, and scale marketing channels, messaging, and campaigns targeting SMB audiences.
• Analyze funnel performance, conversion rates, and customer behavior to inform growth decisions.
• Partner with sales and go-to-market teams to align marketing initiatives with revenue objectives.
• Run structured growth experiments and convert learnings into scalable playbooks.
• Continuously refine segmentation and positioning across target SMB verticals.

Skills

Growth marketing

Data analysis

Strategic thinking

Project management

Job description

A high-growth fintech company is looking for a Growth Marketing Manager to design, execute, and scale customer acquisition strategies across SMB verticals. In this high-ownership role, you will work closely with leadership, sales, and operations to drive growth and implement successful initiatives. Ideal candidates will have a background in growth marketing or analytics, with a strong data-driven mindset. This fast-paced startup environment offers opportunities to directly influence business outcomes.