Data-Driven Digital Marketing Specialist

NCBiotech; Durham (NC); On-site; USD 52,000 - 76,000; Full time

Job summary

NCBiotech in Durham, NC is seeking a Digital Marketing Specialist I to drive our digital strategy across content, campaigns, marketing tech, and analytics. You will create and optimize content, manage campaigns, and build Power BI dashboards to communicate insights to stakeholders.

The role requires working with Sales, Experience, and Product teams to align marketing initiatives and support product launches, with a strong emphasis on data-driven decision making.

Qualifications

• 3+ years of recent experience in web content management.
• Experience with CRM systems (Microsoft Dynamics preferred).
• Preferred experience with Progress Sitefinity, WordPress, email marketing platforms, and Google Analytics.
• Solid front-end programming skills (HTML, CSS, JS).
• Experience managing PPC and SEO.

Responsibilities

• Create, update, and optimize content across websites, emails, blogs, and other digital channels.
• Develop and execute digital marketing strategies and campaigns, including paid advertising.
• Manage campaign budgets and use performance data to maximize ROI.
• Manage and optimize marketing technology, automation, CRM, and analytics platforms.
• Track key marketing metrics including conversion rates, ROI, CAC, and campaign performance.
• Create Power BI reports and dashboards to visualize results and communicate insights to stakeholders.
• Support audience segmentation and data-driven marketing efforts using customer demographics and behaviors.
• Evaluate campaign performance and make data-driven recommendations to improve results.
• Manage the marketing content approval process through TrackWise.
• Monitor industry trends and competitive activity to identify opportunities and challenges.
• Partner with Sales, Customer Experience, Business Systems, and Product teams to align marketing initiatives and objectives.
• Present marketing insights and performance to internal stakeholders.
• Support product launches and other marketing initiatives.

Skills

Digital marketing strategy

Campaign execution

Marketing analytics

Power BI

CRM platforms

Data visualization

Customer segmentation

Content management

SEO basics

Frontend basics (HTML/CSS/JS)

Tools

Progress Sitefinity

WordPress

Google Analytics

Microsoft Dynamics

TrackWise

Job description

NCBiotech in Durham, NC is seeking a Digital Marketing Specialist I to drive our digital strategy across content, campaigns, marketing tech, and analytics. You will create and optimize content, manage campaigns, and build Power BI dashboards to communicate insights to stakeholders.

The role requires working with Sales, Experience, and Product teams to align marketing initiatives and support product launches, with a strong emphasis on data-driven decision making.