Data-Driven CRM & Digital Marketing Coordinator

alexanderwang; New York (NY); On-site; USD 67,000 - 70,000; Full time

Job summary

alexanderwang is seeking a data-driven Coordinator for Digital Marketing & CRM to join our team. The role spans email, SMS, paid media, affiliate, and customer data, driving full-cycle campaign execution and cross-channel coordination.

The ideal candidate moves fast, analyzes data, and owns campaign details, collaborating with creative, e-commerce, and technology teams to ensure timely go-lives and measurable results.

Qualifications

• Bachelor's degree required.
• 2+ years in digital marketing/e-commerce or related field.
• Experience with email and SMS marketing and lifecycle communications.
• Proficiency with CRM platforms and performance metrics.
• Strong analytical skills and Excel proficiency.
• Organized, self-directed with strong communication; able to manage multiple workstreams.

Responsibilities

• Own end-to-end email and SMS campaigns—from briefing to QA, deployment, testing, and reporting.
• Build weekly, monthly, and annual performance reports with clear takeaways.
• Support CRM initiatives including audience building and segmentation within CRM and CDP platforms.
• Lead day-to-day agency and vendor relationships; coordinate briefs, timelines and deliverables.
• Coordinate briefing and delivery of marketing creative assets across digital channels; ensure brand accuracy.
• Partner with creative, e-commerce, and technology teams to support go-lives and channel needs.
• Track and reconcile digital marketing spend across channels.
• Monitor the competitive landscape and surface opportunities.

Skills

Email marketing

SMS marketing

CRM analytics

Cross-channel coordination

Data-driven

Excel

Education

Bachelor's degree

Tools

CRM platforms

CDP platforms

Job description

alexanderwang is seeking a data-driven Coordinator for Digital Marketing & CRM to join our team. The role spans email, SMS, paid media, affiliate, and customer data, driving full-cycle campaign execution and cross-channel coordination.

The ideal candidate moves fast, analyzes data, and owns campaign details, collaborating with creative, e-commerce, and technology teams to ensure timely go-lives and measurable results.