Data-Driven Consumer Insights Manager

Jockey International, Inc.; Kenosha (WI); On-site; USD 90,000 - 120,000; Full time

Job summary

Jockey International, Inc. seeks a Consumer Insights Manager to lead consumer research planning and execution, becoming the voice of the consumer to drive product and brand decisions.

Located at our Kenosha, WI HQ, the role partners with multiple departments to identify opportunities and validate business cases. The ideal candidate will manage both qualitative and quantitative studies, design surveys, analyze data, and present actionable insights to senior leadership.

Qualifications

• 3–5 years of qualitative and quantitative research experience.
• Experience with syndicated research.
• Experience creating, executing and analyzing quantitative surveys.
• Excellent written and verbal communication skills.

Responsibilities

• Lead planning and execution of consumer research and develop reports.
• Partner with departments to identify opportunities and validate business opportunities.
• Develop market research plans and identify methodologies to answer product/brand questions.
• Design and field surveys and qualitative guides to capture insights.
• Collaborate with Data Science to improve data collection and usage.
• Present research findings with actionable recommendations to leadership.
• Monitor industry trends and provide forward-looking insights.

Skills

Qualitative research

Quantitative research

Survey design

Data analysis

Stakeholder collaboration

Communication skills

Time management

Education

Bachelor's degree in related field

Tools

Alchemer

Cint

Job description

Jockey International, Inc. seeks a Consumer Insights Manager to lead consumer research planning and execution, becoming the voice of the consumer to drive product and brand decisions.

Located at our Kenosha, WI HQ, the role partners with multiple departments to identify opportunities and validate business cases. The ideal candidate will manage both qualitative and quantitative studies, design surveys, analyze data, and present actionable insights to senior leadership.