Data-Driven Category Advisor for Fishing Brands

Pure Fishing; Bentonville (AR); On-site; USD 40,000 - 60,000; Full time

Job summary

Pure Fishing is a global leader in the fishing tackle industry, with iconic brands like Abu Garcia, Berkley, and Penn. As Assistant Category Advisor, you’ll transform sales and POS data into actionable insights to shape assortment strategies and support planograms for retail partners.

You will collaborate with category managers and retailers in a fast-paced, data-driven environment, delivering clear data stories and driving results across our brands.

Qualifications

• Bachelor’s degree in business or related field.
• 1+ years of experience in sales, analytics, or category management.
• Strong skills in Excel, PowerPoint, and data storytelling.
• Ability to work independently, manage deadlines, and handle multiple priorities.
• Strong communication and presentation skills.
• Familiarity with space planning software and retail data analysis.
• Interest or experience in the fishing industry is a plus!
• Willingness to travel occasionally.

Responsibilities

• Deliver insight-driven reporting, help shape assortment strategies, assist with planograms, and ensure retail partners have the data they need to reel in results.
• Create stories with data and communicate insights that drive action.
• Collaborate with category managers and retail partners to deliver insights on how, where, and why people buy our products.

Skills

Excel

PowerPoint

Data storytelling

Data analysis

Communication

Presentation skills

Multi-project management

Education

Bachelor's degree in business or related field

Tools

Space planning software

Job description

Pure Fishing is a global leader in the fishing tackle industry, with iconic brands like Abu Garcia, Berkley, and Penn. As Assistant Category Advisor, you’ll transform sales and POS data into actionable insights to shape assortment strategies and support planograms for retail partners.

You will collaborate with category managers and retailers in a fast-paced, data-driven environment, delivering clear data stories and driving results across our brands.