Manager, Trade Marketing

Pure Fishing; Columbia (SC); On-site; USD 65,000 - 90,000; Full time

Job summary

Pure Fishing, located in Columbia, SC, seeks a Manager, Trade Marketing to lead North American dealer strategies and drive growth across key channels. You will translate insights into actionable in-store and channel tactics, manage launches, promotions, and retailer programs, and collaborate across Sales, Marketing, Finance, Operations, and Supply Chain.

A data-driven leader with strong communication and project management skills is required.

Qualifications

• Bachelor's degree in business, marketing, or related field.
• 3-5 years in trade marketing, sales planning, forecasting, or retail.
• Proven leadership and communication skills; data-driven mindset.
• Experience with CRM systems and forecasting tools; strong Excel skills.

Responsibilities

• Develop and execute innovative sales strategies to achieve revenue and growth objectives across key business channels.
• Translate consumer, angler, and shopper insights into effective in-store and channel strategies.
• Lead trade readiness for new product launches including sell-in materials, retailer toolkits, and merchandising support.
• Plan and manage trade promotions, pricing strategies, and retailer programs to drive sell-through.
• Collaborate with Sales, Marketing, Finance, Operations, and Supply Chain teams to align strategies and drive results.
• Monitor forecasts, track product performance, and guide strategic decision-making.
• Lead the Trade Marketing team for the North American Dealer business while creating best-practice tools and centralized resources.
• Create and share sales reports, deliver insights, and refine strategies based on industry trends and consumer preferences.

Skills

Leadership

Strategic thinking

Data interpretation

Project management

Communication

Education

Bachelor's degree in business/marketing

Tools

CRM systems

Forecasting software

Excel

Job description

About Pure Fishing

Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®,Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, SpiderWire®, Ugly Stik®, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today. Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.

But to us fishing is not just about business, it is about time shared with family and friends, for some the peace derived from time on the water or for others the thrill of the battle and satisfaction of the earned triumph, and for all that feeling you get with every catch. We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish. We want your next day on the water to be your best day on the water. At Pure Fishing we have high expectations for Execution, we strive to Empower our people every day, expect and encourage Authenticity.

Manager, Trade Marketing

Location: Columbia, SC

Join our team as Manager, Trade Marketing at Pure Fishing!

Are you ready to cast your line for an amazing career opportunity? At Pure Fishing, we’re dedicated to creating top-tier fishing gear and outdoor products—and we’re searching for a talented Manager, Trade Marketing like YOU to help us reel in success!

What will you do?

• Develop and execute innovative sales strategies to achieve revenue and growth objectives across key business channels.
• Translate consumer, angler, and shopper insights into effective in-store and channel strategies, creating opportunities for sustainable growth.
• Lead trade readiness for new product launches including sell-in materials, retailer toolkits, and merchandising support.
• Plan and manage trade promotions, pricing strategies, and retailer programs to drive sell-through.
• Collaborate with Sales, Marketing, Finance, Operations, and Supply Chain teams to align strategies and drive results.
• Monitor forecasts, track product performance, and guide strategic decision-making.
• Lead the Trade Marketing team for the North American Dealer business while creating best-practice tools and centralized resources.
• Create and share sales reports, deliver insights, and refine strategies based on industry trends and consumer preferences.

What makes you a great catch?

You’re a strategic thinker who loves turning data into winning strategies! Your passion for Trade Marketing is matched by your ability to lead, analyze, and inspire. You bring an analytical mindset, excellent organizational skills, and determination for finding growth opportunities. With your knack for collaboration and love of a challenge, you’re the go-to person for driving sustainable business success.

Why you will love it here:

• You’ll be at the heart of exciting growth initiatives, working with a team that values innovation and collaboration.
• Your ideas and insights will shape the future of the North American dealer network.
• You’ll enjoy working cross-functionally with brilliant minds in Finance, Marketing, Operations, and Supply Chain.
• This role combines strategic thinking, dynamic teamwork, and the chance to make a real impact.
• Did we mention travel? You’ll have the opportunity to explore new places while contributing to the company’s growth (20% travel required).

Your work environment:

Imagine an energetic and collaborative atmosphere where data-driven decisions meet creative problem-solving. You’ll lead Dealer strategy within the Trade Marketing team and partner with other departments to align action plans and achieve targets. Expect a mix of hands-on leadership, insightful analytics, and opportunities to present in customer meetings.

What you’ll need to succeed:

• Education: A bachelor’s degree in business, marketing, or a related field.
• Experience: 3-5 years in trade marketing, sales planning, forecasting, or retail.
• Skills: Leadership, strategic thinking, data interpretation, project management, and communication expertise.
• Mindset: Analytical, adaptable, and always eager to learn.
• Tools: Proficiency with CRM systems, forecasting software, and data analytics tools including Excel.
• Bonus: A proactive attitude and a talent for turning insights into action!