Data-Driven Brand Analyst – Growth & Launch

The Campbell's Company; Camden (NJ); On-site; USD 73,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, disability, AD&D, and

Life insurance

401(k) with company match

Paid time off and holidays

Unlimited sick time

On-site fitness center

On-site day care

ERGs and community programs

Job summary

Campbell's is seeking a Brand Analyst to support the Lance business with analytics, commercialization, and cross‑functional coordination. You will deliver data-driven insights and help ensure accurate execution of marketing and portfolio processes.

You will influence business results through collaboration with marketing, sales, finance, and product teams, driving growth and operational excellence. This role offers opportunities to grow and innovate within a leading CPG company.

Qualifications

• Bachelor’s degree in Business, Marketing, Analytics, or a related field.
• Minimum of 2 years in marketing, brand management, product management, analytics, or a related CPG function.
• Strong analytical ability to translate data into actionable insights.
• Ability to manage multiple priorities in a fast-paced environment.
• Excellent organizational, project, and time management skills.
• Strong communication and collaboration across functions.

Responsibilities

• Lead commercialization projects through Stage Gate with cross-functional teams.
• Develop sales specs, presentations, marketing materials, and product samples.
• Manage Lance marketing budget with forecasting and updates.
• Maintain Lance product portfolio and SKU database.
• Analyze category performance, trends, and results for growth.
• Support major marketing initiatives with organized information for decision-making.
• Assist with package updates and broader commercialization plans.

Skills

Analytical skills

Project management

Time management

Communication

Cross-functional collaboration

Education

Bachelor’s degree in Business, Marketing, Analytics, or a related field

Tools

Circana

Nielsen

Excel

PowerPoint

Job description

Campbell's is seeking a Brand Analyst to support the Lance business with analytics, commercialization, and cross‑functional coordination. You will deliver data-driven insights and help ensure accurate execution of marketing and portfolio processes.

You will influence business results through collaboration with marketing, sales, finance, and product teams, driving growth and operational excellence. This role offers opportunities to grow and innovate within a leading CPG company.