Data-Driven B2B Healthcare Marketer

Be The Match in; Minneapolis (MN); On-site; USD 75,000 - 110,000; Full time

Job summary

Be The Match is seeking a results-driven Marketer to advance our B2B marketing initiatives in the bone marrow transplant field. You will build strong partner relationships, drive awareness of critical services, and lead multi-line marketing activations.

In this role, you’ll develop annual plans, manage campaigns across content, channels, and measurement, and collaborate with Clinical Operations, Research, IT, and other teams to ensure alignment with organizational objectives.

Qualifications

• Bachelor's degree in marketing or related field.
• 5+ years in marketing with cross-functional project leadership and agency management.
• Healthcare marketing experience a plus.
• CRM experience with Salesforce and Pardot preferred.
• Strong written and verbal communication skills.
• Proficient in PowerPoint, Word, and Excel.

Responsibilities

• Create comprehensive annual marketing plans for segmented B2B clients, collaborating with cross-functional teams to gather insights and secure leadership buy-in.
• Oversee all aspects of marketing campaign execution, including content creation, channel management, performance measurement and reporting, and agency management.
• Collaborate with internal stakeholders across departments to ensure marketing strategies align with organizational goals.
• Participate in industry groups, forums, or conferences as needed and act as a SME for NMDP.
• Develop measurement tools for real-time performance assessment and fast plan optimizations.
• Manage budgets for assigned business units and initiatives.
• Mentor and develop junior team members.

Skills

Integrated marketing

Digital marketing

CRM (Salesforce, Pardot)

Project management

Strategic briefs

Microsoft Office

Education

Bachelor's degree in marketing or related field

Tools

Salesforce

Pardot

Job description

Be The Match is seeking a results-driven Marketer to advance our B2B marketing initiatives in the bone marrow transplant field. You will build strong partner relationships, drive awareness of critical services, and lead multi-line marketing activations.

In this role, you’ll develop annual plans, manage campaigns across content, channels, and measurement, and collaborate with Clinical Operations, Research, IT, and other teams to ensure alignment with organizational objectives.