Data and Turf Director - North Carolina

The Outreach Team; Asheville (NC); On-site; USD 60,000 - 90,000; Full time

Job summary

The Outreach Team in Asheville, NC is hiring a Turf Director to lead ground operations for voter contact and get-out-the-vote efforts. You will manage turf targeting, data analysis, and staff coordination with a focus on safety and effectiveness.

Ideal candidates are fluent with VAN, PDI, and GSuite, able to learn new mapping/database tools, and comfortable navigating local districts. This role begins ASAP and runs through the campaign season.

Qualifications

• Experience with target precincts and demographic profiling.
• Ability to analyze canvass results and adjust strategy.
• Strong leadership and staff motivation skills.
• Knowledge of NC geography and political landscape.

Responsibilities

• Identify target precincts and voter subsets within districts.
• Train and support staff, and develop leadership.
• Build diverse, equitable, and just team culture.
• Canvass weekly and ensure program quality and safety.
• Develop strategic plans to reach target voters in locations.
• Audit data nightly, weekly, and monthly as needed.

Skills

VAN

PDI

GSuite

Mapping

Database management

Data analysis

Leadership

Tools

Mapping software

Database management systems

Job description

The Position

2026 will be The Outreach Team’s biggest year yet, and to ensure success in our campaigns we need people who are experts in voter targeting and turf cutting to be the backbone of our ground operations.

Turf Directors support the work of voter contact and voter registration campaigns by making sure we are reaching the right voters in the right areas each day we canvass. Successful candidates will demonstrate expertise in VAN, PDI, and GSuite, along with a willingness to learn new mapping and database management systems. We are looking for people who are familiar with the demographic profile and walkability of the districts we’ll be working in, as well as people who share our deep concern for canvasser health and safety. Responsibilities of the Turf Director will include turf packet preparation and cutting; canvass results data analysis; density analysis; data integrity monitoring; turf and precinct tracking; GOTV strategy; historical campaign data analysis.

If you are passionate about using data and local knowledge in North Carolina to advance progressive causes, join our team as a Turf Director.

Locations: Ashville, NC

This position will begin ASAP, with potential to run through November. Please note we accept applications on a rolling basis and conclude our hiring process as soon as the role has been filled.

Turf Director Responsibilities

• Work with project and office directors, as well as external stakeholders, to Identify both our target precincts and our targeted subsets of voters in those precincts
• Train and provide ongoing motivation and support to staff
• Identify, promote, and train a leadership team
• Build a diverse team where staff feel respected, while fostering a culture of equity and justice
• Canvass every week.
• Implement quality control measures to ensure integrity of the work
• Foster a healthy and safe working environment for all staff
• Develop strategic plans to reach target voters/constituencies in assigned locations
• Audit campaign data on nightly, weekly, and monthly basis depending on program needs.

Qualifications

Must have

• Strong management skills, including the ability to motivate and inspire a team while also holding staff accountable to goals and expectations
• North Carolina geographical and political expertise
• Can communicate compellingly about campaign issues and strategy
• Willing and able to listen to staff and solve problems