Data Analytics Lead: Big Data & Marketing Attribution

Anblicks Inc.; Dallas (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

Anblicks Inc. is seeking a data analytics professional to lead the querying and modeling of large datasets across TV and streaming platforms. The role focuses on marketing performance, attribution, and the development of scalable analytics products.

You will collaborate with data engineering to build pipelines, maintain data quality, and apply AI-assisted workflows to improve efficiency and insight generation. Strong SQL and ETL experience are essential for success.

Qualifications

• 3+ years SQL experience with data querying and collaboration with engineers.
• 3+ years data preparation for analytics and visualization.
• 3+ years ETL workflows, extracting and loading data from multiple sources.

Responsibilities

• Lead querying, mining, and analysis of large datasets for marketing performance.
• Develop analytics roadmap for cross‑platform viewership across TV and streaming.
• Apply statistical modeling for audience segmentation and media mix.
• Ensure outputs are accurate, reproducible and aligned with business needs.
• Translate analytics projects into scalable data products and automated workflows.
• Utilize AI tools to automate data processing and workflows.

Skills

SQL

Data prep

ETL workflows

Job description

Anblicks Inc. is seeking a data analytics professional to lead the querying and modeling of large datasets across TV and streaming platforms. The role focuses on marketing performance, attribution, and the development of scalable analytics products.

You will collaborate with data engineering to build pipelines, maintain data quality, and apply AI-assisted workflows to improve efficiency and insight generation. Strong SQL and ETL experience are essential for success.