Data Analyst - Player Engagement & VIP

Zynga Inc; Town of Texas (WI); On-site; USD 77,100 - 114,120; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Paid holidays

Paid vacation

Paid sick leave

Parental leave

Wellbeing programs

Commuter benefits

Fitness reimbursements

401(k) plan

Employee Stock Purchase Program

Job summary

Zynga Inc. in the United States is seeking a data analytics professional to empower the Player Success Org (PSO) with actionable insights.

You will join the Analytics stack, model user behavior, and deliver timely reports that improve VIP engagement and player satisfaction. Collaborate with game analysts and product managers to quantify campaign impact, design experiments, and visualize results with Tableau.

Qualifications

• 2+ years of work experience in data analytics or data science roles.
• BS in Computer Science, Math, Statistics, Economics, or other quantitative field; Masters, MBA or PhD preferred.
• Fluent in SQL; Intermediate experience with programming in Python
• Adept in at least one visualization tool such as Tableau
• Experience in CRM or sales analytics is helpful

Responsibilities

• Work with large amounts of data to find opportunities to improve the player experience and present insights on optimal VIP outreach strategies, by finding statistical causation between campaigns, sweepstakes, outreach programs across various regions, demographics, and channels
• Develop clear narratives from data using visualization tools that capture VIP engagement & health, player support, and campaign stats
• Extend support to the Player Support team to identify improvement opportunities in customer satisfaction, while optimizing for internal costs
• Collaborate with game analysts and product managers to better quantify the impact of PSO’s campaigns on overall game performance and find opportunities to improve VIP engagement by leveraging in-game and external synergy
• Provide adhoc support to account managers and senior stakeholders in measuring the effectiveness of off-beat campaigns, joint collaborations, and sweepstakes

Skills

SQL

Python

Tableau

CRM analytics

Data mining

Experiment design

Communication skills

Education

BS in Computer Science / Math / Statistics / Economics

Masters / MBA / PhD preferred

Tools

Tableau

Job description

Zynga Inc. in the United States is seeking a data analytics professional to empower the Player Success Org (PSO) with actionable insights.

You will join the Analytics stack, model user behavior, and deliver timely reports that improve VIP engagement and player satisfaction. Collaborate with game analysts and product managers to quantify campaign impact, design experiments, and visualize results with Tableau.