Data Analyst: Insights, Dashboards & Strategy

WGU; United States; On-site; USD 75,000 - 113,000; Full time

Job summary

WGU is seeking a Data Analyst to extract, process, analyze, and report data to produce rigorous, actionable insights. You will establish and maintain relationships across IAR, Data Engineering, Product Management, Finance, EdTech, and Faculty staff to deliver insights that drive decisions.

The role focuses on data storytelling, dashboards, and reporting to support program development, student engagement, and marketing effectiveness, with cross-functional collaboration across teams to achieve

Qualifications

• Bachelor's degree in a related discipline.
• 3 years of related experience in Data Analysis, BI, Data Science, Statistics, Decision Intelligence, Research, Learning Science, Behavioral/Cognitive Psychology, Marketing Analytics, or Digital Analytics.
• Strong SQL skills and experience querying large datasets.
• Experience with Tableau or Power BI for data visualization.
• Experience working with ETL or ELT processes and data pipelines.
• Solid working knowledge of descriptive statistics and analytical methods, with the ability to apply them to real-world datasets
• Ability to apply sound judgment and analytical thinking to identify root causes of data issues and inform recommendations.

Responsibilities

• Analyze large datasets to uncover trends and deliver actionable insights that inform program development, customer engagement strategies, and marketing initiatives.
• Build, maintain, and enhance dashboards and data visualizations, including consolidating and improving existing reporting assets.
• Translate stakeholder needs and ambiguous business questions into technical requirements and data-driven solutions.
• Partner with Data Engineering to support ETL and data pipeline development while ensuring data quality and reliability.
• Perform ad hoc analyses and communicate findings through compelling data storytelling and recommendations.
• Apply descriptive statistics, translate ambiguous business questions into structured analytical approaches, identify root causes and performance drivers, and develop actionable recommendations and analytical techniques to identify patterns, trends, and opportunities for improvement.
• Collaborate with cross-functional teams including Program Development, Product, Marketing, and Decision Intelligence to support strategic initiatives and drive business impact.
• Analyze customer journeys, marketing funnels, audience segments, and channel performance to identify drivers of acquisition, engagement, conversion, and downstream outcomes.

Skills

SQL

BI visualization

ETL/ELT

Descriptive statistics

Data storytelling

Cross-functional collaboration

Education

Bachelor's degree

Tools

Tableau

Power BI

Databricks

Job description

WGU is seeking a Data Analyst to extract, process, analyze, and report data to produce rigorous, actionable insights. You will establish and maintain relationships across IAR, Data Engineering, Product Management, Finance, EdTech, and Faculty staff to deliver insights that drive decisions.

The role focuses on data storytelling, dashboards, and reporting to support program development, student engagement, and marketing effectiveness, with cross-functional collaboration across teams to achieve