IAR Data Analyst

WGU; United States; On-site; USD 75,000 - 113,000; Full time

Job summary

WGU is seeking a Data Analyst to extract, process, analyze, and report data to produce rigorous, actionable insights. You will establish and maintain relationships across IAR, Data Engineering, Product Management, Finance, EdTech, and Faculty staff to deliver insights that drive decisions.

The role focuses on data storytelling, dashboards, and reporting to support program development, student engagement, and marketing effectiveness, with cross-functional collaboration across teams to achieve

Qualifications

• Bachelor's degree in a related discipline.
• 3 years of related experience in Data Analysis, BI, Data Science, Statistics, Decision Intelligence, Research, Learning Science, Behavioral/Cognitive Psychology, Marketing Analytics, or Digital Analytics.
• Strong SQL skills and experience querying large datasets.
• Experience with Tableau or Power BI for data visualization.
• Experience working with ETL or ELT processes and data pipelines.
• Solid working knowledge of descriptive statistics and analytical methods, with the ability to apply them to real-world datasets
• Ability to apply sound judgment and analytical thinking to identify root causes of data issues and inform recommendations.

Responsibilities

• Analyze large datasets to uncover trends and deliver actionable insights that inform program development, customer engagement strategies, and marketing initiatives.
• Build, maintain, and enhance dashboards and data visualizations, including consolidating and improving existing reporting assets.
• Translate stakeholder needs and ambiguous business questions into technical requirements and data-driven solutions.
• Partner with Data Engineering to support ETL and data pipeline development while ensuring data quality and reliability.
• Perform ad hoc analyses and communicate findings through compelling data storytelling and recommendations.
• Apply descriptive statistics, translate ambiguous business questions into structured analytical approaches, identify root causes and performance drivers, and develop actionable recommendations and analytical techniques to identify patterns, trends, and opportunities for improvement.
• Collaborate with cross-functional teams including Program Development, Product, Marketing, and Decision Intelligence to support strategic initiatives and drive business impact.
• Analyze customer journeys, marketing funnels, audience segments, and channel performance to identify drivers of acquisition, engagement, conversion, and downstream outcomes.

Skills

SQL

BI visualization

ETL/ELT

Descriptive statistics

Data storytelling

Cross-functional collaboration

Education

Bachelor's degree

Tools

Tableau

Power BI

Databricks

Job description

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Grade: Professional 308

Pay Range: $75,200.00 - $112,700.00

Job Description

The IAR Data Analyst is responsible for extracting, processing, analyzing, and reporting on data to produce rigorous, actionable insights and research. They establish and maintain strong relationships with peers and leaders across IAR, Data Engineering, Product Management, Finance, EdTech, and Faculty staff. They perform ad hoc analyses, build standard reports and data visualizations, and deliver information and insights through various methods and media that privilege data storytelling and compress time-to-action.

Impact You'll Make

At WGU, data plays a critical role in shaping the student experience and informing strategic decisions. As a Data Analyst, you will transform complex data into actionable insights that support program development, student engagement, and marketing effectiveness. Working cross-functionally with stakeholders across Program Development, Product, Decision Intelligence, Marketing, and Data Engineering, you will help drive meaningful outcomes through data-driven decision-making.

What You'll Do

• Analyze large datasets to uncover trends and deliver actionable insights that inform program development, customer engagement strategies, and marketing initiatives.


• Build, maintain, and enhance dashboards and data visualizations, including consolidating and improving existing reporting assets.


• Translate stakeholder needs and ambiguous business questions into technical requirements and data-driven solutions.


• Partner with Data Engineering to support ETL and data pipeline development while ensuring data quality and reliability.


• Perform ad hoc analyses and communicate findings through compelling data storytelling and recommendations.


• Apply descriptive statistics, translate ambiguous business questions into structured analytical approaches, identify root causes and performance drivers, and develop actionable recommendations and analytical techniques to identify patterns, trends, and opportunities for improvement.


• Collaborate with cross-functional teams including Program Development, Product, Marketing, and Decision Intelligence to support strategic initiatives and drive business impact.


• Analyze customer journeys, marketing funnels, audience segments, and channel performance to identify drivers of acquisition, engagement, conversion, and downstream outcomes.

What You'll Bring

• Bachelor's degree in a related discipline.


• 3 years of related experience in Data Analysis, Business Intelligence, Data Science, Statistics, Decision Intelligence, Research, Learning Science, Behavioral/Cognitive Psychology, Marketing Analytics, or Digital Analytics.


• Strong SQL skills and experience querying large datasets.


• Experience with Tableau or Power BI for data visualization.


• Experience working with ETL or ELT processes and data pipelines.


• Solid working knowledge of descriptive statistics and analytical methods, with the ability to apply them to real-world datasets


• Ability to apply sound judgment and analytical thinking to identify root causes of data issues and inform recommendations.

Bonus Points

• Experience working with large-scale datasets containing millions of records.


• Familiarity with Databricks or similar data platforms.


• Proficiency in a programming language such as Python or R, experience with GitHub and analytics documentation standards, and experience contributing to dashboard optimization or consolidation projects.


• Experience with marketing, digital, or customer journey analytics, preferably with hands‑on experience for Adobe Analytics and/or Adobe Customer Journey Analytics or other related platforms.


• Experience with marketing funnel measurement, attribution modeling, channel performanc