Описание
Massive Rocket is a rapidly scaling Braze and Snowflake agency that helps digital marketing, product, and engineering teams connect. It builds human experiences at scale using web, mobile, cloud, data, and AI technologies.
Задачи
- Analyse CRM and campaign data in Braze to measure acquisition, engagement, retention, LTV, and campaign effectiveness;
- Analyse customer and transactional data to identify behavioural trends, purchase patterns, and opportunities;
- Conduct restaurant-level analysis of order frequency, average basket value, transactions, and store formats;
- Compare performance across Equity vs. Franchise and Drive-Thru vs. Non-Drive-Thru locations;
- Build benchmarks and identify underperforming restaurants, customer segments, campaigns, and operational areas;
- Translate complex data into actionable commercial recommendations for CRM, Loyalty, and Restaurant Operations teams;
- Build Power BI dashboards and reporting;
- Partner with Data & Analytics, Data Engineering, CRM, Loyalty, and Operations teams to access and validate datasets;
- Investigate open-ended business questions, structure analyses, and take findings from brief to action;
- Contribute to a data-driven approach to customer engagement, loyalty, and restaurant performance.
Требования
- Strong experience as a Data Analyst, CRM Analyst, Customer Analyst, or in a similar analytical role, ideally in CRM, loyalty, retail, QSR, or consumer businesses;
- Advanced SQL skills for independently querying, joining, cleaning, and analysing large datasets;
- Hands-on experience with Snowflake or similar cloud data platforms;
- Strong Power BI or BI tooling experience;
- Solid understanding of CRM and loyalty analytics, including customer lifecycle, segmentation, retention, LTV, campaign performance, and engagement metrics;
- Experience with CRM platforms such as Braze and campaign/customer data analysis;
- Strong commercial mindset and ability to turn analytical findings into practical recommendations and business actions;
- Experience working with transactional, customer, app, and behavioural datasets at a granular level;
- Strong stakeholder management and communication skills for explaining complex analysis to technical and non-technical audiences;
- Ability to independently define the analytical approach for ambiguous or open-ended briefs;
- Experience collaborating with Data Engineering, Data & Analytics, CRM, Loyalty, and Operations teams;
- Strong attention to data quality, accuracy, and analytical rigour;
- Nice to have: Experience in QSR, restaurants, retail, hospitality, or other high-volume consumer environments, experience analysing loyalty programmes and customer economics, familiarity with customer data platforms, digital analytics, or modern data stacks, experience with restaurant/store-level performance data, knowledge of experimentation, incrementality, or campaign measurement methodologies.
Условия
- Part-time employment
- Remote-first work from any location
- BYOD policy; own equipment is used for work;
- A valid work visa is required;
- visa sponsorship is not available;
- Proof of identity may be requested;
- Two references may be requested;
- Contractors must provide proof of incorporation and up-to-date insurance;
- Growth opportunities, career progression, ownership, meetups, events, and team experiences.