Data analyst in marketing

Yazio; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote‑first

30 vacation days

5 child sick days

No overtime

Company retreat

€1000 learning budget

Job summary

Yazio ищет Data Analyst, Marketing для превращения данных кампаний и вовлечения в решения. Вы создадите надежные дата‑продукты и будете формировать отчеты, которые принесут ценность маркетинговой команде и росту приложения.

Ключевые требования — практический опыт с данными перформанс‑маркетинга для мобильного приложения, умение работать с атрибуцией, воронками и когортным анализом, знание SQL и Python. Ожидается опыт в аналитическом инжиниринге или Data Science.

Qualifications

• Опыт работы с данными перформанс-маркетинга для мобильного приложения.
• Умение работать с атрибуцией, инкрементальностью, воронками и когортным анализом.
• Знания SQL и базовое владение Python.
• Опыт в аналитическом инжиниринге (dbt) или Data Science, достаточно сильный в одной области.

Responsibilities

• Показывать команде Performance Marketing, какие кампании стоит развивать, а какие — сокращать.
• Сотрудничать с CRM для выяснения эффективных сообщений по сегментам, проводить эксперименты и измерять эффект.
• Рукою данные от источников до готовых датасетов в BI‑инструменте.
• Согласовывать требования к Data Engineering для интеграции новых источников.
• Работать с Analytics team над формированием культуры принятия решений на основе данных.

Skills

MMP data

SQL

Python

Attribution

Cohort analysis

iROAS

CAC

Analytics engineering

Data science

Job description

Описание:

Ready to put our brand in front of millions of people worldwide? We’re looking for a Data Analyst, Marketing to turn raw campaign and engagement data into decisions — telling us which channels, markets, and customers to target next. This isn’t a dashboard-building role. You’ll build robust data products, of course — but the real impact comes from the reporting and insight you deliver, and the incremental value that creates for the marketing team. Let’s shape the future of nutrition together and make Yazio the most successful nutrition app worldwide!

Задачи:

Show our Performance Marketing team which campaigns to double down on — and which to scale back. Partner with our CRM team to learn what messaging resonates with each user segment, then run experiments to measure the uplift. Own the data transformation process, from raw channel and MMP data to curated, ready-to-use datasets in our self-service BI tool. Define requirements with Data Engineering to ingest new data sources. Work with the Analytics team to build a data-driven culture across Yazio.

Требования:

Hands‑on experience with performance marketing data for a native mobile app, covering channel‑level or MMP data (ideally both). Solid grasp of attribution, incrementality, funnel and cohort analysis, plus marketing performance metrics like iROAS and CAC. High proficiency in SQL and working knowledge of Python. Solid experience in either analytics engineering (e.g., using dbt to transform data) or data science (e.g., geo‑lift tests, holdout tests, A/B tests, media mix modeling). You don’t need both, but you should be strong in one.

Условия:

An exciting product with millions of users in over 150 countries, driven by our mission to transform the world through healthy eating

• A remote‑first setup: work 100% from home, join a co‑working space or work abroad for several weeks per year
• 30 vacation days to relax and recharge
• plus 5 child sick days if your little one needs you
• no overtime expectations, and if it happens, you get that time back!
• short decision‑making processes and no micromanagement
• A team culture where ambition and balance go hand in hand, supported by strong connections — from our fully covered company retreat to team meetups and virtual coffee breaks
• Tools and support to do your best work: MacBook, monitor and €1,000 annual learning budget, plus regular feedback and career development
• Sunday Supplements and Nilo Health