Data Analyst Marketing

Yazio; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Yazio, a global nutrition app, is seeking a Data Analyst, Marketing to turn raw campaign data into actionable decisions. You’ll build robust data products and deliver insights that directly impact marketing strategy, channel mix, and user segmentation.

This 100% remote role is open to candidates in Germany, Spain, Portugal, or the U.K. and offers a high-impact environment with growth opportunities and international collaboration.

Qualifications

• Experience with performance marketing data for a native mobile app.
• Strong understanding of attribution, incrementality, funnel and cohort analysis.
• High proficiency in SQL and working knowledge of Python.
• Experience in either analytics engineering (dbt) or data science (A/B tests, geo-lift tests).

Responsibilities

• Show campaigns to optimize spend and identify where to double down or cut back.
• Collaborate with CRM to test messaging and measure uplift across user segments.
• Own the data transformation process from raw channel and MMP data to curated datasets in our self-service BI tool.
• Define ingestion requirements with Data Engineering for new data sources.
• Help build a data-driven culture across Yazio.

Skills

SQL

Python

Attribution analysis

iROAS

CAC

Tools

Snowflake

dbt

Dagster

Growthbook

Omni

Prefect

Job description

HEY THERE!

Ready to put our brand in front of millions of people worldwide? We’re looking for a Data Analyst, Marketing to turn raw campaign and engagement data into decisions — telling us which channels, markets, and customers to target next.

This isn’t a dashboard-building role. You’ll build robust data products, of course — but the real impact comes from the reporting and insight you deliver, and the incremental value that creates for the marketing team.

Let’s shape the future of nutrition together and make Yazio the most successful nutrition app worldwide!

This role is 100% remote and open to candidates based in Germany, Spain, Portugal, or the U.K.

YOUR MISSION

• Show our Performance Marketing team which campaigns to double down on — and which to scale back.

• Partner with our CRM team to learn what messaging resonates with each user segment, then run experiments to measure the uplift.

• Own the data transformation process, from raw channel and MMP data to curated, ready-to-use datasets in our self-service BI tool.

• Define requirements with Data Engineering to ingest new data sources.

• Work with the Analytics team to build a data-driven culture across Yazio.

YOUR PROFILE

• Hands-on experience with performance marketing data for a native mobile app, covering channel-level or MMP data (ideally both).

• Solid grasp of attribution, incrementality, funnel and cohort analysis, plus marketing performance metrics like iROAS and CAC.

• High proficiency in SQL and working knowledge of Python.

• Solid experience in either analytics engineering (e.g., using dbt to transform data) or data science (e.g., geo-lift tests, holdout tests, A/B tests, media mix modeling). You don’t need both, but you should be strong in one.

OUR CORE TECH STACK

We use:

• Snowflake as our core Analytics data warehouse.

• dbt & Dagster to transform & orchestrate our data.

• Growthbook to power experimentation.

• Omni to provide self-service analytics.

• Prefect to handle our ML workflows.

WHY US?

• An exciting product with millions of users in over 150 countries, driven by our mission to transform the world through healthy eating

• A remote-first setup: work 100% from home, join a co-working space or work abroad for several weeks per year

• 30 vacation days to relax and recharge, plus 5 child sick days if your little one needs you

• A focus-driven culture that values efficiency over long hours — no overtime expectations, and if it happens, you get that time back!

• A high-impact environment where your work drives real change — short decision-making processes and no micromanagement

• A team culture where ambition and balance go hand in hand, supported by strong connections — from our fully covered company retreat to team meetups and virtual coffee breaks

• Tools and support to do your best work: MacBook, monitor and €1,000 annual learning budget, plus regular feedback and career development

• A truly international team with English as our company language and a shared commitment to growth and well‑being — supported by Sunday Supplements and Nilo Health

DIVERSITY AND INCLUSION

At Yazio, we believe that diversity fuels innovation. We are committed to fostering an inclusive environment where everyone, regardless of gender identity, race, religion, age, sexual orientation or ability, feels valued and empowered. We celebrate different perspectives and actively encourage individuals from all backgrounds to apply.