Data Analyst I - Marketing Analytics & Dashboards

Bass Pro Outdoor World; Lincoln (NE); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Health Savings Account

Flexible Spending Account

Voluntary benefits

401k Retirement Savings

Paid holidays

Paid vacation

Paid sick time

Bass Pro Cares Fund

Job summary

Bass Pro Shops is seeking a CLUB Data Analyst I in Lincoln, NE to analyze and execute CLUB acquisition, activation and retention strategies. You will research credit risk, portfolio management and marketing program impacts while building dashboards and reports to guide business priorities.

The role requires a Bachelor's degree in a relevant field and at least one year of analytics experience, with strong SQL, SAS or R skills and data visualization abilities.

Qualifications

• Bachelor's degree in Business, Finance, Statistics, Economics, or Math.
• 1 year analytics experience preferred.
• Knowledge of qualitative and quantitative methodologies preferred.
• Ability to handle large datasets using SQL, SAS, R or similar.
• Proficiency in Windows, Excel, Word and PowerPoint; data visualization experience.

Responsibilities

• Analyzes existing marketing strategies to identify opportunities to enhance CLUB acquisition, activation and retention.
• Creates, reviews reports and analyses to determine how key business drivers can be manipulated through marketing programs and/or enhanced operations.
• Researches trend on the CLUB credit card portfolio to provide insights into performance and guide business priorities.
• Analyzes, develops, executes and validates marketing processes to support marketing strategies; maintains documentation and ensures integration with other units.
• Retrieves information from a data warehouse using SQL and validates data from various sources.
• Creates dashboards on KPIs and metrics using BI tools (DOMO).
• Develops and maintains relationships with internal and external partners.

Education

Bachelor's degree

Tools

SQL

SAS

R

Excel

PowerPoint

Data Visualization

BI Tools

Job description

Bass Pro Shops is seeking a CLUB Data Analyst I in Lincoln, NE to analyze and execute CLUB acquisition, activation and retention strategies. You will research credit risk, portfolio management and marketing program impacts while building dashboards and reports to guide business priorities.

The role requires a Bachelor's degree in a relevant field and at least one year of analytics experience, with strong SQL, SAS or R skills and data visualization abilities.