Dallas Marketing Coordinator: Campaigns & Local Marketing

Twin Peaks Restaurants; Dallas (TX); On-site; USD 45,000 - 60,000; Full time

Job summary

Twin Peaks Restaurants in Dallas, TX is seeking a Marketing Coordinator to support national and local campaigns, promotions, partnerships, and in-lodge marketing efforts. This on-site role partners with the CMO and Senior Directors to drive execution and brand consistency.

The ideal candidate is highly organized, detail-oriented, and able to manage multiple projects, while collaborating with franchise partners, agencies, and internal teams to deliver effective programs and measurable ROI.

Qualifications

• Bachelor's degree in marketing, Business, Communications, or related field.
• 1-3 years of experience in marketing, preferably in restaurant, retail, or hospitality.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Detail-oriented with a proactive, solutions-focused mindset.
• Experience working with agencies and cross-functional teams is a plus.

Responsibilities

• Campaign & Promotion Execution: Support the development and rollout of national marketing campaigns, LTOs, and promotional calendars.
• Coordinate timelines, deliverables, and approvals across internal teams and agency partners.
• Assist in building and distributing marketing toolkits to support field execution.
• Local Store Marketing (LSM) Support: Act as a liaison between Marketing and lodge-level operators for LSM requests and initiatives.
• Help evaluate and track LSM efforts to ensure alignment with brand standards and ROI expectations.
• Support execution of market-specific campaigns, events, and partnerships.
• Digital & CRM Coordination: Assist with CRM initiatives including email campaigns, segmentation, and offer deployment.
• Support updates across digital platforms including online ordering, listings management, and reputation channels.
• Coordinate with agency partners on paid media, social, and digital campaign execution.
• Vendor & Agency Management: Help manage day-to-day communication with external partners including creative, media, PR, and print vendors.
• Track deliverables, timelines, and invoicing to ensure alignment with budgets and deadlines.
• Assist in maintaining organized records of campaigns, assets, and vendor communications.
• In-Lodge Marketing & POS: Coordinate development and distribution of in-lodge marketing materials including promo papers, POS, and signage.
• Ensure materials align with brand standards and are delivered on time to support campaign launches.
• Work with cross-functional teams to align marketing materials with operational capabilities.
• Reporting & Analysis: Track campaign performance and assist in compiling recaps and insights.
• Monitor key metrics including traffic drivers, offer redemption, and engagement.
• Support data-driven decision-making by maintaining organized reporting dashboards.

Education

Bachelor's degree in marketing, Business, Communications, or related field

Job description

Twin Peaks Restaurants in Dallas, TX is seeking a Marketing Coordinator to support national and local campaigns, promotions, partnerships, and in-lodge marketing efforts. This on-site role partners with the CMO and Senior Directors to drive execution and brand consistency.

The ideal candidate is highly organized, detail-oriented, and able to manage multiple projects, while collaborating with franchise partners, agencies, and internal teams to deliver effective programs and measurable ROI.