Marketing Coordinator

Twin Peaks Restaurants; Dallas (TX); On-site; USD 45,000 - 60,000; Full time

Job summary

Twin Peaks Restaurants in Dallas, TX is seeking a Marketing Coordinator to support national and local campaigns, promotions, partnerships, and in-lodge marketing efforts. This on-site role partners with the CMO and Senior Directors to drive execution and brand consistency.

The ideal candidate is highly organized, detail-oriented, and able to manage multiple projects, while collaborating with franchise partners, agencies, and internal teams to deliver effective programs and measurable ROI.

Qualifications

• Bachelor's degree in marketing, Business, Communications, or related field.
• 1-3 years of experience in marketing, preferably in restaurant, retail, or hospitality.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Detail-oriented with a proactive, solutions-focused mindset.
• Experience working with agencies and cross-functional teams is a plus.

Responsibilities

• Campaign & Promotion Execution: Support the development and rollout of national marketing campaigns, LTOs, and promotional calendars.
• Coordinate timelines, deliverables, and approvals across internal teams and agency partners.
• Assist in building and distributing marketing toolkits to support field execution.
• Local Store Marketing (LSM) Support: Act as a liaison between Marketing and lodge-level operators for LSM requests and initiatives.
• Help evaluate and track LSM efforts to ensure alignment with brand standards and ROI expectations.
• Support execution of market-specific campaigns, events, and partnerships.
• Digital & CRM Coordination: Assist with CRM initiatives including email campaigns, segmentation, and offer deployment.
• Support updates across digital platforms including online ordering, listings management, and reputation channels.
• Coordinate with agency partners on paid media, social, and digital campaign execution.
• Vendor & Agency Management: Help manage day-to-day communication with external partners including creative, media, PR, and print vendors.
• Track deliverables, timelines, and invoicing to ensure alignment with budgets and deadlines.
• Assist in maintaining organized records of campaigns, assets, and vendor communications.
• In-Lodge Marketing & POS: Coordinate development and distribution of in-lodge marketing materials including promo papers, POS, and signage.
• Ensure materials align with brand standards and are delivered on time to support campaign launches.
• Work with cross-functional teams to align marketing materials with operational capabilities.
• Reporting & Analysis: Track campaign performance and assist in compiling recaps and insights.
• Monitor key metrics including traffic drivers, offer redemption, and engagement.
• Support data-driven decision-making by maintaining organized reporting dashboards.

Education

Bachelor's degree in marketing, Business, Communications, or related field

Job description

This is an on-site position in Dallas, TX.

Twin Peaks is looking for a highly organized, detail-oriented Marketing Coordinator to support national and local marketing initiatives across our growing system of lodges. This role is critical in driving execution across campaigns, promotions, partnerships, and in-lodge marketing efforts, while supporting the CMO and Senior Directors on key initiatives and day-to-day marketing operations.

The ideal candidate thrives in a fast-paced environment, can manage multiple priorities, and brings a strong mix of creativity, operational discipline, and communication skills. This individual will work cross-functionally with internal teams, franchise partners, and agency partners to ensure seamless execution and brand consistency.

Key Responsibilities

Campaign & Promotion Execution

• Support the development and rollout of national marketing campaigns, LTOs, and promotional calendars
• Coordinate timelines, deliverables, and approvals across internal teams and agency partners
• Assist in building and distributing marketing toolkits to support field execution

Local Store Marketing (LSM) Support

• Act as a liaison between Marketing and lodge-level operators for LSM requests and initiatives
• Help evaluate and track LSM efforts to ensure alignment with brand standards and ROI expectations
• Support execution of market-specific campaigns, events, and partnerships

Digital & CRM Coordination

• Assist with CRM initiatives including email campaigns, segmentation, and offer deployment
• Support updates across digital platforms including online ordering, listings management, and reputation channels
• Coordinate with agency partners on paid media, social, and digital campaign execution

Vendor & Agency Management

• Help manage day-to-day communication with external partners including creative, media, PR, and print vendors
• Track deliverables, timelines, and invoicing to ensure alignment with budgets and deadlines
• Assist in maintaining organized records of campaigns, assets, and vendor communications

In-Lodge Marketing & POS

• Coordinate development and distribution of in-lodge marketing materials including promo papers, POS, and signage
• Ensure materials align with brand standards and are delivered on time to support campaign launches
• Work with cross-functional teams to align marketing materials with operational capabilities

Reporting & Analysis

• Track campaign performance and assist in compiling recaps and insights
• Monitor key metrics including traffic drivers, offer redemption, and engagement
• Support data-driven decision-making by maintaining organized reporting dashboards

Qualifications

• Bachelor's degree in marketing, Business, Communications, or related field
• 1-3 years of experience in marketing, preferably in restaurant, retail, or hospitality
• Strong organizational skills with the ability to manage multiple projects simultaneously
• Excellent communication and collaboration skills
• Detail-oriented with a proactive, solutions-focused mindset
• Experience working with agencies and cross-functional teams is a plus

Preferred Skills

• Familiarity with CRM platforms (e.g., Fishbowl/Personica)
• Experience with digital marketing channels including paid social and email
• Working knowledge of tools like Canva, PicMonkey, JotForm, or project management platforms
• Interest in sports, hospitality, and experiential marketing

Additional Information

This job description is intended to outline the general responsibilities and qualifications for this role. It is not an exhaustive list of all duties, responsibilities, or qualifications. Responsibilities may be modified at any time based on business needs.

Equal Employment Opportunity Statement

Twin Peaks Restaurant is committed to fostering an inclusive and diverse workplace. We are proud to be an Equal Opportunity Employer and make all employment decisions based on business needs, job requirements, and individual qualifications.

We do not discriminate on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, physical or mental disability, genetic information, marital status, veteran status, or any other status protected by applicable federal, state, or local laws.

Twin Peaks is also committed to providing reasonable accommodation to qualified individuals with disabilities in accordance with applicable laws.