Cybersecurity Product Marketing Lead: Launch Focused

Abnormal Security Corp.; United States; Remote; USD 122,000 - 176,000; Full time

Job summary

Abnormal Security Corp. is seeking a Product Marketing Manager to translate behavioral-AI driven security into clear buyer stories. You will own messaging and positioning, partner with Sales Enablement and Marketing, and act as the go-to SME on email security for customers and analysts.

You will drive launches across channels, shape the buyer journey, and enable sales and partners with compelling content. This role blends product, marketing, and field impact with strong business outcomes.

Qualifications

• 5+ years of experience producing written content for buyers, ideally in cybersecurity.
• Experience managing product launches in high-velocity environments.
• Excellent verbal and written communication skills.
• Ability to influence internal and external stakeholders across levels.
• Strong listening, empathy, and collaborative mindset.

Responsibilities

• Develop compelling, differentiated product messaging and positioning.
• Lead internal and external product launches across channels.
• Partner with Marketing to drive demand and pipeline aligned to buyer journeys.
• Own end-to-end launch strategies for incremental updates and features.
• Create and maintain product content (collateral, thought leadership, presentations, website, videos, blogs).
• Conduct customer research to sharpen messaging.
• Enable sales and channel partners on product value.
• Represent Abnormal at external forums.

Skills

Content writing

Product launches

Communication

Stakeholder influence

Cybersecurity awareness

Job description

Abnormal Security Corp. is seeking a Product Marketing Manager to translate behavioral-AI driven security into clear buyer stories. You will own messaging and positioning, partner with Sales Enablement and Marketing, and act as the go-to SME on email security for customers and analysts.

You will drive launches across channels, shape the buyer journey, and enable sales and partners with compelling content. This role blends product, marketing, and field impact with strong business outcomes.