Cybersecurity Content Marketing Lead

Content Creators; Austin (TX); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Equity stock options

Retirement plans

Paid public holidays and unlimited PTO

Paid maternity and parental leave

Leaves of absence (including caregiver

Employee Assistance Program

Job summary

HackerOne is seeking a Content Marketing Manager to lead our content program, including the blog, annual research, SEO, and editorial standards. You’ll work with security experts to turn complex cybersecurity topics into clear, compelling stories that resonate with security leaders.

You’ll bring strong editorial judgment, storytelling, and data-driven thinking to create impactful content, collaborating across teams and using AI tools to augment research, drafting, and optimization.

Qualifications

• 3+ years of experience in content marketing, editorial, journalism, or a related role.
• A strong storyteller with demonstrated experience finding an interesting angle, building a clear narrative, and making complex subjects engaging and accessible.
• Excellent writing, editing, and interviewing skills, with strong editorial judgment and attention to detail.
• Experience developing research-driven content, reports, or thought leadership and turning data and expert insights into stories for a specific audience.
• Experience managing a content program, publication, or editorial calendar.
• Experience with SEO and/or AEO, including keyword research, content optimization, and performance measurement.
• Experience using AI tools to support content creation, research optimization, or other marketing workflows.
• Strong collaboration and project management skills, with the ability to work across teams and bring ideas from concept to publication.

Responsibilities

• Manage the HackerOne blog, including the editorial calendar, story development, publishing, optimization, and performance tracking.
• Lead the development of HackerOne’s annual research and flagship reports, finding the strongest stories in our data and working with internal experts and partners to turn those insights into compelling narratives.
• Find stories across HackerOne by interviewing subject matter experts, asking the right questions, and identifying perspectives that can strengthen our thought leadership.
• Turn complex cybersecurity topics into clear, engaging content for security leaders without losing the substance or expertise behind them.
• Help execute our answer engine optimization (AEO) and search engine optimization (SEO) strategy, using search data and audience insights to identify opportunities and improve content performance.
• Maintain and apply HackerOne’s Style Guide to ensure our content is clear, consistent, and distinctly HackerOne.
• Manage the content intake process, helping teams sharpen ideas, prioritize requests, and move strong stories from concept to publication.
• Multiply the impact of our best stories by adapting content for campaigns, social media, and audience engagement.
• Measure content performance and use those insights to understand what resonates with our audience and inform what we create next.
• Use AI tools throughout the content process to support research, idea development, drafting, editing, optimization, and repurposing while maintaining strong human editorial judgment.

Skills

Strong storytelling

Editing & interviewing

Research-driven content

Content program management

SEO / AEO

AI tools in content

Cross-team collaboration

Project management

Tools

Google Analytics

SEMrush

Job description

HackerOne is seeking a Content Marketing Manager to lead our content program, including the blog, annual research, SEO, and editorial standards. You’ll work with security experts to turn complex cybersecurity topics into clear, compelling stories that resonate with security leaders.

You’ll bring strong editorial judgment, storytelling, and data-driven thinking to create impactful content, collaborating across teams and using AI tools to augment research, drafting, and optimization.