Cybersecurity B2B Marketing Specialist - Lead Gen & Nurture

SecureSky, Inc; Omaha (NE); On-site; USD 52,000 - 78,000; Full time

Job summary

SecureSky, Inc is seeking a Marketing Specialist to drive lead generation for managed cybersecurity services. The role manages advertising, content, and nurture strategies to fill the sales pipeline and leads through to a sales introduction.

The ideal candidate has 3–5 years of B2B marketing experience, strong knowledge of paid media, social channels, and marketing automation. This is an on-site role focused on Omaha, NE with collaboration across marketing, sales, and content teams.

Qualifications

• Experience with paid media, social media, and CRM/marketing automation tools.
• Familiarity with CMS, technical SEO, and analytics/reporting.
• Ability to collaborate with designers and writers to produce content.
• Understanding of B2B buyer journeys in cybersecurity.
• Proactive, innovative thinker with strong cross-team collaboration.
• Bachelor’s degree; 3–5 years B2B marketing experience.

Responsibilities

• Develop and manage purchased media advertising, tracking metrics to optimize ROI.
• Outbound marketing tactics to drive inbound leads and schedule meetings.
• SEO and website optimization for better search results and user experience.
• Coordinate creative development and light content creation with teams.
• Social media strategy and exploring new channels to boost leads/brand.
• Competitive research and social listening to differentiate SecureSky’s position.
• Lead nurturing campaigns to move prospects to sales meetings.
• Marketing performance reporting linking spend to leads and pipeline.

Skills

Paid media

Social media

CRM/Marketing automation

Lead nurturing campaigns

SEO & analytics

Content development

Outbound email

B2B cybersecurity knowledge

Education

Bachelor’s degree in related field

Tools

CRM/Marketing Automation tools

Analytics tools

Design tools

Job description

SecureSky, Inc is seeking a Marketing Specialist to drive lead generation for managed cybersecurity services. The role manages advertising, content, and nurture strategies to fill the sales pipeline and leads through to a sales introduction.

The ideal candidate has 3–5 years of B2B marketing experience, strong knowledge of paid media, social channels, and marketing automation. This is an on-site role focused on Omaha, NE with collaboration across marketing, sales, and content teams.