CX Practice Lead: Digital Commerce & AI Strategy

McFadyen Solutions, Inc.; Vienna, Northern (VA, KY); Hybrid; USD 170,000 - 230,000; Full time

Job summary

McFadyen Digital is seeking a CX Lead to shape and grow our client CX capabilities across digital commerce, marketplaces, and ecosystems. You will oversee end-to-end journeys to improve acquisition, conversion, retention, and lifetime value for major brands.

As a client-facing leader, you will collaborate with brand and marketing stakeholders to deliver data-driven, personalized experiences across web, mobile, and omnichannel touchpoints, guiding AI integration and content optimization while

Qualifications

• Over 12 years of experience in CX, digital commerce, digital strategy, or similar consulting roles.
• Proven leadership in CX/DX/UX, commerce, or digital transformation within an agency or consulting environment.
• Deep expertise in B2B & B2C ecommerce ecosystems, customer journeys, omnichannel engagement, and growth.

Responsibilities

• Sell and deliver strategic client CX engagements centered on user experience, commerce transformation, journey optimization, personalization, AI-driven experiences, and omnichannel expansion.
• Develop and expand CX/UX/DX offerings and related campaigns integrating content, commerce, data, and AI-based optimization.
• Provide hands-on UX design services delivering best practices and innovative thinking.
• Present insights to Directors through C-Suite stakeholders linking CX strategy to business outcomes (conversion, AOV, retention, LTV).
• Design and implement AI-enabled experience strategies for B2B and ecommerce contexts.

Skills

CX Leadership

Digital Transformation

B2B/B2C Ecommerce

Executive Communication

Team Building

Education

Bachelor's degree

Tools

Adobe Commerce/Magento

Salesforce Commerce Cloud

Shopify

BigCommerce

Job description

McFadyen Digital is seeking a CX Lead to shape and grow our client CX capabilities across digital commerce, marketplaces, and ecosystems. You will oversee end-to-end journeys to improve acquisition, conversion, retention, and lifetime value for major brands.

As a client-facing leader, you will collaborate with brand and marketing stakeholders to deliver data-driven, personalized experiences across web, mobile, and omnichannel touchpoints, guiding AI integration and content optimization while