CX Marketing Developer (Email & Web Production)

General Medicine; Oregon; Hybrid; USD 90,000 - 130,000; Full time

Job summary

General Medicine seeks a hands-on developer to deliver customer experience projects, focusing on email production and lightweight web page creation. You will code responsive emails from Figma files, build a modular template library, and launch landing pages that align with our design system.

You will also set up lifecycle campaigns, journeys, and multi-step flows, plus perform QA across devices and browsers. Experience in Rails/Next/React and SQL is essential for success.

Qualifications

• 3+ years coding production email by hand (table-based layouts, inline CSS, MSO conditional code, bulletproof buttons).
• Deep knowledge of client rendering quirks across email providers.
• Strong HTML, CSS, and JavaScript for responsive, accessible web pages.
• Comfortable across Rails and Next/React.
• Solid SQL to verify production data yourself.
• Ability to work independently and ramp quickly.
• Comfortable with ambiguity, owning QA, and working closely with design.
• Hands-on experience building and launching lifecycle campaigns and journeys in an ESP or marketing automation platform.
• Knowledge of proper test setup and hygiene, translating from Figma files faithfully.
• Strong attention to detail and a habit of testing before shipping.

Responsibilities

• Code responsive, cross-client HTML emails from Figma designs and specs.
• Build and maintain a modular email template library, including dark mode support.
• Build landing pages and other lightweight web pages that match our design system.
• Set up campaigns and multi-step journeys, including audience logic, triggers, timing, and suppression.
• Set up A/B and multivariate tests.
• Configure templates, merge tags, dynamic content, and personalization.
• QA every build across major email clients and devices, and across browsers for web.
• Troubleshoot rendering, deliverability-adjacent, and journey logic issues.
• Document your templates and processes so others can reuse them.

Skills

Email coding

Inline CSS

HTML emails

MSO code

Bulletproof buttons

Email rendering quirks

Accessibility

Rails

Next/React

SQL

Tools

Rails

Next/React

SQL

Job description

About General Medicine

General Medicine is a healthcare store where customers can shop across healthcare: medications, labs, telehealth, specialist e-consults, and select in-person visits and procedures; and choose with confidence. We were founded by the team behind PillPack and Amazon Pharmacy, and we're building the systems that make upfront pricing and easy booking real. Join an experienced, early-stage team that moves fast and builds with intention.

About the Role

We're looking for a hands-on developer to help us execute our customer experience projects. The role requires two skill sets: email production (coding, building, and testing emails, plus setting up campaigns, journeys) and web page production (coding and launching web pages).

What You'll Do

• Code responsive, cross-client HTML emails from Figma designs and specs
• Build and maintain a modular email template library, including dark mode support
• Build landing pages and other lightweight web pages that match our design system
• Set up campaigns and multi-step journeys, including audience logic, triggers, timing, and suppression
• Set up A/B and multivariate tests
• Configure templates, merge tags, dynamic content, and personalization
• QA every build across major email clients and devices, and across browsers for web
• Troubleshoot rendering, deliverability-adjacent, and journey logic issues
• Document your templates and processes so others can reuse them

What You'll Bring

Required

• 3+ years coding production email by hand (table-based layouts, inline CSS, MSO conditional code, bulletproof buttons)
• Deep knowledge of client rendering quirks across email providers
• Strong HTML, CSS, and JavaScript for responsive, accessible web pages
• Comfortable across Rails and Next/React
• Solid SQL to verify production data yourself
• Ability to work independently and ramp quickly
• Comfortable with ambiguity, owning QA, and working closely with design
• Hands-on experience building and launching lifecycle campaigns and journeys in an ESP or marketing automation platform
• Knowledge of proper test setup and hygieneComfort working from Figma files and translating them faithfully
• Strong attention to detail and a habit of testing before shipping
• Keep builds clean, modular, and easy for the next person to edit
• Able to move quickly across many small production requests

Nice to have

• Experience in with Iterable
• Experience hosting assets via a CDN and working with custom fonts
• Experience in healthcare, fintech, or another regulated industry
• Working knowledge of accessibility standards (WCAG) for email and web
• Basic Git and version control habits