Customer Success SEM Specialist

Frequence Inc.; United States; Remote; USD 50,000 - 60,000; Full time

Job summary

Join a dynamic and innovative company as a Client Success SEM Specialist, where you will leverage your SEM expertise to drive measurable results for diverse partners. In this role, you will develop and manage SEM strategies, analyze campaign performance, and collaborate closely with teams to optimize advertising efforts. This position offers the chance to work with cutting-edge tools and techniques in a supportive environment that values creativity and collaboration. If you are passionate about SEM and eager to make an impact, this is the perfect opportunity for you.

Qualifications

• 3-5 years of agency experience in SEM campaign management.
• Up-to-date knowledge of SEM industry trends and best practices.

Responsibilities

• Develop and implement SEM strategies to drive traffic.
• Monitor SEM KPIs and provide actionable insights.

Skills

SEM Campaign Planning

Keyword Research

Bid Management

Performance Analysis

Data Analysis

Education

Bachelor's degree in Business

Bachelor's degree in Marketing

Tools

Google Ads

Google Tag Manager

Google Analytics

Job description

Frequence is the only end-to-end platform for media companies and agencies to grow and automate their advertising sales and operations while integrating owned and operated media. Through its full-stack proposal, workflow, and campaign-management software, Frequence drives revenue with best-in-class tools to sell, optimize, and report omnichannel advertising campaigns.

Frequence is a Madhive Company. Madhive is the leading independent and fully customizable operating system built to help local media organizations build profitable, differentiated, and efficient businesses.

Learn more about how Madhive and Frequence work together here.

As a Client Success SEM Specialist, you will play a crucial role in developing, implementing, and managing the overall SEM strategy to drive online traffic and achieve our partner’s SEM goals. This role requires a deep understanding of search engine algorithms, keyword research, bid management, and performance analysis.

We find this position interesting because you will use your knowledge of SEM to drive measurable results for our partner's SEM campaigns. You will use your creativity and analytical skills to help scale our partner’s SEM campaigns. You’ll gain opportunities to develop your SEM experience across multiple industries and varied campaign budget sizes.

What You Will Do:

• Assist in planning, developing, and implementing SEM strategies

• Partner closely with the SEM operations team to ensure the successful execution of campaigns

• Pinpoint and communicate actionable SEM insights that improve ROI

• Troubleshoot underperforming campaigns to identify areas of opportunity

• Monitor SEM KPIs such as CPC, CTR, and conversions

• Recommend new keywords or ad copy to improve performance

• Suggest improvements for process and productivity optimizations

• Help come up with streamlined processes for cross-team collaboration

Who You Are:

• 3-5 years of hands-on agency experience with planning and implementing successful SEM campaigns across a vast range of industry verticals

• Up-to-date knowledge of the latest industry trends in SEM

• Knowledge of Google Tag Manager

• Current Google Ads certification

• This position requires candidates to be located in EST or CST

• Bachelor's degree in Business, Marketing, or another quantitative field

• Ability to analyze data and provide evidence-based recommendations

Nice to Have:

• Experience with Google Analytics

• Good time-management skills

• Great interpersonal and communication skills

• Critical thinking and problem-solving skills

The approximate compensation range for this position is $50,000-$60,000. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team.

#LI-remote

Why Frequence?

Frequence is a dynamic, diverse, innovative, and friendly place to work. We embrace our differences and believe they fuel our creativity. We come from varied backgrounds and think that’s important. Whether it’s taking ideas from previous lives and applying them in different ways or creating something completely new, we are all trail-blazing team players who think big and want to make an impact.

We are committed to cultivating a culture of inclusion and collaboration. We welcome diversity in education, culture, opinions, race, ethnicity, gender identity, veteran status, religion, disability, sexual orientation, and beliefs.

Please be advised that we will NOT be using third-party recruiting agencies for this search.