Search Engine Marketing Specialist

AdsGency AI; United States; Remote; USD 50,000 - 70,000; Full time

Job summary

An established industry player is seeking a talented Search Engine Marketing Specialist to lead innovative campaigns. In this dynamic role, you'll develop and execute SEM strategies across major platforms, conduct thorough keyword research, and write compelling ad copy that drives conversions. Collaborating with cross-functional teams, you'll optimize landing pages and analyze performance metrics to ensure maximum ROI. If you're passionate about digital marketing and eager to make a significant impact, this opportunity is perfect for you.

Qualifications

• 3-5+ years of hands-on experience in SEM or PPC management.
• Bachelor’s degree in marketing, business, or related field.

Responsibilities

• Develop and execute SEM strategies across platforms like Google Ads.
• Track and analyze campaign performance using analytics tools.

Skills

Google Ads

Bing Ads

Google Analytics

Data Studio

Keyword Research

Ad Optimization

Bid Management

Conversion Tracking

Audience Segmentation

Problem-Solving Skills

Education

Bachelor’s degree in marketing

3–5+ years of SEM experience

Google Ads certification

Knowledge of HTML, CSS, or JavaScript

Tools

Google Ads

Bing Ads

Google Analytics

Data Studio

Job description

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Key Responsibilities:

Campaign Strategy & Execution:

• Develop and execute SEM strategies across platforms like Google Ads, Bing Ads, and other PPC channels.
• Conduct keyword research to identify target terms for ad campaigns.
• Write compelling ad copy to attract clicks and conversions.
• Manage and optimize ad budgets to ensure maximum ROI.

Performance Monitoring & Reporting:

• Track and analyze campaign performance using analytics tools (e.g., Google Analytics, SEMrush).
• Provide regular performance reports with actionable insights.
• Optimize campaigns based on data-driven decisions.

Landing Page Optimization:

• Collaborate with web and design teams to create and optimize landing pages.
• A/B test landing page layouts, CTAs, and content for better performance.

Competitor Analysis:

• Monitor competitor activities to refine SEM strategies.
• Stay updated on industry trends and platform updates.

Team Leadership (if applicable):

• Mentor and guide junior SEM specialists.
• Work cross-functionally with SEO, content, and design teams.

Required Skills:

• Proficiency in SEM platforms: Google Ads (certification preferred), Bing Ads, etc.
• Strong knowledge of analytics tools: Google Analytics, Data Studio, or other reporting software.
• Expertise in bid management, keyword research, and ad optimization.
• Understanding of conversion tracking, retargeting, and audience segmentation.
• Strong analytical and problem-solving skills.
• Familiarity with e-commerce or lead generation strategies (depending on industry focus).

Qualifications:

• Bachelor’s degree in marketing, business, or related field (or equivalent experience).
• 3–5+ years of hands-on experience in SEM or PPC management.
• Google Ads or Microsoft Ads certifications (highly preferred).
• Knowledge of HTML, CSS, or JavaScript (a plus for landing page tweaks).

Soft Skills:

• Strong communication and collaboration skills.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Attention to detail and a results-oriented mindset.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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