Product Marketing Manager

IIBA (International Institute of Business Analysis); Fort Worth (TX); Remote; USD 115,000 - 165,000; Full time

Job summary

Une entreprise reconnue recherche un marketeur produit passionné, axé sur la cybersécurité. Vous serez responsable de la création de messages différenciés et de contenu impactant qui renforcent notre position sur le marché des PME. Rejoignez une équipe dynamique pour un rôle stratégique où le client est au cœur de nos actions.

Qualifications

• 4+ années d'expérience en marketing produit, de préférence en cybersécurité.
• Compétences en communication écrite et verbale exceptionnelles.
• Capacité à optimiser et améliorer constamment.

Responsibilities

• Développer le positionnement et le message marketing pour les personas cibles.
• Créer du contenu pour le parcours de l'acheteur.
• Collaborer avec les équipes de vente et de produit pour des mises à jour.

Skills

Analyse de situations complexes

Collaboration avec des équipes interfonctionnelles

Compétences en narration

Traduction de concepts techniques en contenu marketing

Mesure et suivi des KPIs

Expérience en cybersécurité

Orientation vers l'expérience client

Job description

Location: Texas_Remote_Worker, United States of America

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.

We are looking for a driven product marketer who has a passion for identifying the intersection of customer pain points, market requirements and product value. This individual will work in a fast-paced environment to identify, build and drive the product marketing initiatives that will strongly position Imperva in the small and mid-sized enterprise market.

Remote USA

Key Areas of Responsibility

• Develop differentiated positioning and messaging that resonates with our target personas and cascade that messaging across all internal, market and customer-facing content

• Create content across the buyer's journey that clearly communicates our value proposition and extends our thought leadership in the market

• Partner with sales enablement to deliver product-related updates, sales motions and training

• Track competitors and deliver meaningful competitive content to help sales teams compete in their opportunities

• In collaboration with product design and management teams, leverage your skills and experience as a product marketer to successfully build, execute and optimize PLG initiatives that grow pipeline

• Collaborate with the marketing team to deliver integrated thought leadership, awareness and pipeline creation programs that help us achieve our targets in the SME market

• Partner with product management to understand product strategy, market fit and how to position against competitive offerings

Minimum Qualifications

• 4+ years of product marketing experience in cybersecurity, experience with Application Security preferred or cybersec experience

• Proven ability to analyze complex situations and reach conclusions through fact-based decision making

• Ability to work collaboratively with cross-functional teams and build credibility across teams by demonstrating value

• Excellent storytelling skills with exemplary written and verbal communication abilities

• Ability to translate technical concepts into persuasive marketing content for diverse audiences

• Demonstrated ability to prove what is or isn't working and adjust accordingly by setting targets and measuring KPIs

• Strong verbal and written communication skills with ability to work cross-functionally across sales, marketing & product management organizations.

• A drive to constantly optimize and improve, combined with a relentless focus on customer experience

The anticipated TTC range for this role is $115,050 - 165,000 Annual. The Company reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant's status protected by local, state, or federal law.

If you're excited about working with Thales, but not meeting the requirements for this position, we encourage you to join our Talent Community!https://careers.thalesgroup.com/global/en/jointalentcommunity.You can upload your CV and our recruiters can get in touch with any new opportunities that may be of interest to you.

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This position will require successfully completing a post-offer background check. Qualified candidates with (a) criminal history will be considered and are not automatically disqualified, consistent with federal law, state law, and local ordinances.

Successful applicant must comply with federal contractor vaccine mandate requirements.

Thales champions inclusion and we believe diversity strengthens the fabric of our culture. We are an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

If you need an accommodation or assistance in order to apply for a position with Thales, please contact us at [e-mail].