Customer Marketing Manager

Strategic Resource Management, Inc.; California (MO); Remote; USD 71,000 - 121,000; Full time

Job summary

A leading company is seeking a Customer Marketing Manager to develop and execute customer-centric marketing strategies. This remote role involves collaboration with cross-functional teams to enhance engagement and retention through innovative marketing campaigns. Ideal candidates will have a strong marketing background and proven experience in B2B environments.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

401k

Paid Time Off

Bonuses

Qualifications

• 6+ years of marketing experience in a corporate or agency setting.
• 2+ years in B2B environments.

Responsibilities

• Develop a marketing retention program to secure client revenue.
• Manage client communications related to company news and product updates.
• Create marketing campaigns to support client upsell initiatives.

Skills

Communication

Project Management

Interpersonal Skills

Education

Bachelor's Degree in marketing, communications, sales, business administration

Tools

Salesforce

Pardot

Microsoft Office

Job description

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Customer Marketing Manager

REMOTE USA

Summary:

This role focuses on Customer Marketing duties within the broader Marketing Program Manager position. You will be responsible for developing and executing customer-centric marketing strategies that drive engagement, retention, and growth. Collaborate closely with cross-functional teams to create compelling marketing campaigns and initiatives that resonate with our customer base.

Primary Functions and Responsibilities:

• Develop a marketing retention program to secure client revenue and enhance customer satisfaction.
• Manage client communications related to company news and product updates.
• Create marketing campaigns to support client upsell initiatives.
• Manage content marketing initiatives such as webinars, events, promotional incentives, and thought leadership.
• Develop case studies, secure client speakers, and tell our client stories.
• Design account-based marketing strategies to engage enterprise clients.
• Collaborate with digital marketers, product marketing, sales, and delivery teams to meet objectives.
• Measure and report on campaign KPIs and progress toward goals.
• Support corporate initiatives and analyze customer data for improvement opportunities.
• Stay updated on industry trends in customer marketing.

Qualifications and Requirements:

We are committed to an inclusive work environment. Employment decisions are based on qualifications and business needs, regardless of protected characteristics.

• Bachelor's Degree in marketing, communications, sales, business administration, or related fields.
• 6+ years of marketing experience in a corporate or agency setting.
• 2+ years in B2B environments.
• SaaS experience is preferred but not required.
• Strong verbal, written, presentation, and interpersonal skills.
• Proficient in CRM (Salesforce), marketing automation (Pardot preferred), and Microsoft Office.
• Experience managing budgets, campaigns, and growth strategies.
• Excellent project management and motivational skills.
• Ability to manage multiple projects and collaborate effectively.

Additional Information:

Pay range: $71,400 - $120,750, based on experience and other factors. Benefits include medical, dental, vision, life insurance, 401k, paid time off, and bonuses.

Work Environment & Physical Activities:

• Full-time, 40 hours/week.
• Requires ergonomic workspace, proper lighting, internet, and occasional travel up to 10%.
• Physical activities include sitting, viewing screens, using hands, communicating, moving within an office, reaching, lifting up to 10 pounds, and flexibility for various tasks.