Customer Marketing Manager

Veeva Systems, Inc.; Boston (MA); On-site; USD 75,000 - 135,000; Full time

Benefits offered by this job

Medical, dental, vision, and basic life insurance

Flexible PTO and company paid holidays

Retirement programs

1% charitable giving program

Job summary

Veeva Systems, Inc. is seeking a Customer Marketing Manager to drive customer advocacy initiatives. You'll collaborate with various teams to showcase customer success through events, media, and digital content.

This role demands strong marketing experience, exceptional project management skills, and a passion for storytelling. The ideal candidate will be responsible for developing and executing integrated marketing campaigns to enhance awareness and adoption of Veeva solutions.

Offering a competitive salary range of $75,000 to $135,000, along with multiple benefits including medical and retirement programs.

Qualifications

• Proven success in driving projects to completion.
• Experience in developing materials showcasing real-world success.
• Flexibility to travel as required.

Responsibilities

• Identify and develop customer advocacy campaigns.
• Leverage marketing programs to maximize product awareness.
• Manage program execution against timelines and budgets.

Skills

Strong marketing experience in enterprise software

Exceptional project management skills

Ability to develop advocacy marketing materials

Passionate storyteller

Excellent English communications skills

Ability to develop long-term relationships

Strong team spirit

Bachelor's degree in a relevant field

Education

Bachelor's degree in a relevant field

Job description

The Role

We are looking for a highly motivated and experienced Customer Marketing Manager. You will work closely with marketing, sales, and strategy teams to plan and execute customer advocacy programs that showcase customer success across multiple product lines. You will work directly with customer advocates to share their stories through industry events, media campaigns, and digital assets including case studies, videos, press releases, and blogs. You will support key strategic accounts by planning and executing integrated marketing campaigns to drive awareness, excitement, and adoption of Veeva solutions.

What You'll Do

• Identify, manage, and develop customer reference and advocacy campaigns with enterprise and emerging companies that enable Veeva marketing to lead with customer success and value
• Leverage a broad and appropriate mix of marketing programs (inclusive of event marketing, direct marketing, and digital marketing) to maximize awareness, relevancy, consideration, and adoption of Veeva solutions within strategic accounts
• Orchestrate and lead regular check‑ins for strategic customers with sales, strategy, and customer success to ensure account goals and plans remain on track, and discuss upcoming account requirements and modifications
• Produce a portfolio of assets and deliverables appropriate to marketing plan requirements
• Manage program execution against committed timelines and within budget; set appropriate success KPIs and track measurements to determine impact and ROI
• Ensure appropriate communication and collaboration with key stakeholders from planning through to results across all customer advocacy programs
• Cultivate long‑term relationships with customers and colleagues in marketing, sales, and strategy

Requirements

• Strong marketing experience in enterprise software
• Exceptional project management skills with proven success in driving projects to completion
• Experience working with customers to develop advocacy marketing materials that showcase real‑world success and value across multiple channels (case studies, press releases, social media, events, etc.)
• Passionate storyteller with the ability to understand industry challenges, trends, and technical concepts to turn them into compelling content
• Proven ability to define, develop, and execute integrated marketing programs on time and within budget
• Excellent English language/communications skills, both written and spoken
• Ability to develop long‑term business relationships with customers and sales teams
• Strong desire to win as a team combined with the ability to work independently
• Bachelor's degree in a relevant field
• Flexibility to travel as required

Nice to Have

• Life sciences industry relevant work experience
• Demonstrable experience in managing and executing integrated marketing programs

Perks & Benefits

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program

Compensation

• Base pay: $75,000 - $135,000
• The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.

Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at [e-mail].