Product Marketing - Associate Director / Director

Veeva Systems; Boston (MA); On-site; USD 115,000 - 200,000; Full time

Benefits offered by this job

Medical, dental, vision, and basic life insurance

Flexible PTO and company paid holidays

Retirement programs

1% charitable giving program

Job summary

Veeva Systems is looking for an experienced product marketer in Boston, Massachusetts to develop marketing strategies for their cloud solutions in the life sciences sector. The role involves an annual marketing plan, managing relationships, and crafting compelling product messages. Candidates should have over 7 years of experience, strong communication skills, and a Bachelor’s degree. Comprehensive benefits, flexible PTO, and a competitive salary ranging from $115,000 to $200,000 are offered.

Qualifications

• 7+ years of B2B product marketing experience; success marketing complex enterprise cloud software solutions.
• Demonstrated ability to develop clear, concise, and compelling messaging.
• Strong project management skills with exceptional attention to detail.

Responsibilities

• Develop an annual marketing plan in collaboration with field marketing.
• Create go-to-market programs for new offerings and market segments.
• Gain a deep understanding of buyer needs and how Veeva solutions meet those needs.

Skills

B2B product marketing experience

Project management skills

Persuasive writing style

Communication skills

Ability to build relationships

Education

Bachelor's degree or equivalent work experience

Job description

The Role

We are in search of exceptional product marketing talent to help us promote highly scalable, true multitenant cloud solutions that are significantly impacting life sciences. Our focus is on customer satisfaction, employee success, and growth.

What You'll Do

• Develop an annual marketing plan in collaboration with field marketing
• Create go-to-market programs for new offerings, market segments, and geographies
• Gain a deep understanding of buyer needs and how Veeva solutions meet those needs
• Develop product messaging to be used across all media and customer engagement channels
• Empower sales to communicate our products effectively to prospective customers
• Lead global cross‑functional launch and release marketing initiatives
• Partner closely with product and market strategy to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally
• Build product awareness through PR, article placements, and social media
• Proactively identify customer success and bring those stories to life for use in marketing
• Create content (e.g. thought leadership, videos, website copy, blog posts, infographics) to articulate the benefits of the solution to the marketplace
• Create and maintain a library of sales tools, such as customer presentations and competitive materials

Requirements

• 7+ years of B2B product marketing experience; demonstrated success marketing complex enterprise cloud software solutions
• Demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style
• Strong project management skills with exceptional attention to detail
• Proven ability to build relationships with other teams and across all levels
• Able to work independently with little management oversight
• Exceptional written and oral communication skills
• Fast learner, detail-oriented, and must enjoy fast-paced work environments
• Bachelor's degree or equivalent work experience
• Located in the Eastern or Central timezones

Nice to Have

• Proven success bringing innovative B2B offerings to market

Perks & Benefits

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program

Compensation

• Base pay: $115,000 - $200,000
• The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.

Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at [e-mail].