Senior Media Analyst, Integrated Channels

FanDuel; New York (NY); Hybrid; USD 106,000 - 133,000; Full time

Benefits offered by this job

Health plans

Annual bonus

Long-term incentive opportunities

401k matching up to 5%

Commuter benefits

Pet insurance

Job summary

FanDuel is seeking a Senior Analyst to join the Media Analytics team in New York. You will design and execute analyses to guide marketing investments across OTT, programmatic, and other channels, build automated solutions, and run tests.

You will collaborate with internal and external teams to deliver insights that shape FanDuel's sports strategy. You will manage data, craft clear findings, and communicate impact to leadership, while leveraging AI to enhance reporting and data visualization.

Qualifications

• 4+ years of relevant work experience in analytics, technical or commercial fields.
• Experience supporting acquisition/retention marketing teams and familiarity with marketing data ecosystems.
• Experience designing and managing tests and learning agendas; understanding of experimentation concepts (A/B testing, etc.).
• Strong organizational and time-management skills with ability to juggle multiple projects.
• Proficiency in SQL with experience in Python, R, or Spark for analysis.
• Ability to leverage generative AI (Claude Code or Codex) in reporting.
• Experience using data visualization tools such as Tableau to convey analysis.
• Strong communication and cross-team collaboration skills.
• Experience working across countries/time zones; interest in Fantasy Sports preferred.

Responsibilities

• Be the go-to analytic resource answering questions about integrated channel performance and deepen expertise in these channels.
• Manage relationships across internal and external stakeholders, prioritizing requests and delivering outputs punctually.
• Act as an individual contributor on ambiguous, technically challenging analytics problems for integrated media channels.
• Own data and use analytic techniques to answer stakeholder questions.
• Become an expert in media experimentation setup and execution to drive learning agendas.
• Develop creative and repeatable data visualization solutions for leadership visibility.
• Leverage AI to augment or automate reporting solutions.
• Mentor other analysts through coaching on analysis techniques and insights presentation.
• Communicate project timelines and plans to manage workload and stakeholder expectations.

Skills

SQL

Python

Tableau

Generative AI

A/B testing

Data storytelling

Stakeholder management

Experiment design

Tools

Tableau

Job description

THE POSITION

Our roster has an opening with your name on it

We are looking for a Senior Analyst to join our Media Analytics team. You will support FanDuel’s Sports strategy by working closely with a variety of integrated media channel teams (OTT, programmatic, etc.) to design and execute insightful analyses, automated solutions, and tests. Your ability to manage data, generate insights, and clearly communicate your findings will help guide where we make marketing investments and how we compete in an exciting and high-growth industry.

THE GAME PLAN

Everyone on our team has a part to play

• Be the go-to analytic resource answering questions about integrated channel performance, developing deep expertise about these channels and how we can improve our usage of them
• Effectively manage relationships across internal and external stakeholders, prioritizing competing requests and delivering the requested output punctually
• Work as an individual contributor to take on ambiguous and technically challenging analytics problems in support of integrated media channel teams
• Own your data and use a range of analytic techniques to answer questions from key stakeholders
• Become an expert in media experimentation setup and execution, providing leverage to partner teams by helping them turn intent into results and making progress on learning agendas
• Come up with creative and repeatable data visualization solutions that provide regular visibility to leadership and stakeholder groups
• Leverage AI whenever possible to augment or automate reporting solutions
• Serve as an exemplary lead to other analysts through coaching on analysis techniques and insights presentation
• Communicate project timelines and plans for projects to manage workload, priorities, and stakeholder expectations

THE STATS

• 4+ years of relevant work experience in an analytical, technical or commercial field
• Experience on or supporting acquisition/retention marketing teams as well as familiarity with marketing data ecosystems
• Practical experience managing tests and learning agendas and/or a solid foundational understanding of statistical concepts relevant to experimentation (A/B testing, difference-in-differences, etc.) strongly preferred
• Strong personal organization and time management skills as well as the ability to juggle multiple complex projects
• Proficiency in SQL required with experience with one other programming language for data analysis and exploration such as Python, R, or Spark preferred
• Ability to identify and deliver on opportunities to productively leverage generative AI, preferably Claude Code or Codex
• Demonstrated experience using data visualization software such as Tableau to convey analysis in an easy to digest format
• Strong verbal and written communication skills - demonstrable track record of influencing up, down and across organizations
• Experience collaboratively working with colleagues in other countries and time zones
• Interest in Fantasy Sports and/or Sports Gaming preferred

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America's #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform.

FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland.

The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards.

*Benefits differ across location, role, and level.*

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email [e-mail].

The applicable salary range for this position is $106,000 - $133,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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