Customer Lifecycle Marketing Specialist - Full Time

Borsheims; Omaha (NE); On-site; USD 60,000 - 76,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Flexible Spending Account

Wellness Program

401(k)

Paid Time Off

Employee Discount

Education & Training

Job summary

Borsheims in Omaha, NE is seeking a full-time Customer Lifecycle Marketing Specialist to join our Marketing & Ecommerce team. You will craft data-driven campaigns that engage customers at every stage of their journey using marketing automation, CRM tools, and personalized content.

You will develop email and SMS flows, test messages, analyze engagement and revenue metrics, and collaborate with cross-functional teams to deliver a consistent, valued customer experience.

Qualifications

• Four year degree in Marketing, Digital Advertising or Business Communications.
• 1-2 years of lifecycle marketing experience including personalization, retention, and loyalty.
• Experience with CRM and marketing automation tools such as Klaviyo or HubSpot and audience mapping.
• Experience creating email/SMS campaigns, automated flows, and data segments.
• Basic analytics and reporting knowledge (Google Analytics or BI tools).
• Ability to react quickly to business needs and prioritize opportunities.
• Excellent messaging, time management, communication, and organization.
• Collaborative with team and cross-department.
• Strong organization and interpersonal skills.

Responsibilities

• Develop and deploy Email and SMS campaigns, automated journeys, personalization for onboarding, engagement, retention, and loyalty.
• Test messaging to improve engagement; optimize journeys by demographics and lifecycle.
• Monitor campaign performance and analyze engagement, retention, loyalty, and revenue metrics.
• Use insights to improve experiences and maximize customer lifetime value.
• Serve as primary user and SME for lifecycle marketing and CRM platforms.
• Collaborate with Marketing & Ecommerce, Buying, and Sales for cross-channel consistency.
• Communicate project status, results, and recommendations to stakeholders.
• Perform other duties as assigned.

Skills

Lifecycle marketing

CRM platforms

Email marketing

SMS marketing

Analytics

Communication

Collaboration

Data-driven marketing

Education

Bachelor's degree in Marketing, Digital Advertising or Business Communications

Tools

Klaviyo

HubSpot

Job description

Job Description

Borsheims is seeking a full-time Customer Lifecycle Marketing Specialist to join our Marketing & Ecommerce team. This role is responsible for creating meaningful customer experiences through marketing campaigns that engage customers at every stage of their journey with Borsheims. The Customer Lifecycle Marketing Specialist will leverage customer insights, marketing automation, and CRM technology to strengthen customer relationships, increase retention and loyalty, and drive long-term business growth.

The ideal candidate is both analytical and creative, with a passion for understanding customer behavior and delivering relevant, data-driven communications. This position plays a key role in developing customer-focused marketing strategies that enhance engagement, encourage repeat purchases, and build lasting brand affinity.

Job Duties

• Develop and deploy Email and SMS campaigns, automated customer journey flows, dynamic content and personalization that optimize customer onboarding, engagement, retention, reactivation, and loyalty while supporting revenue growth and customer lifetime value.
• Tests customer messaging to identify opportunities that improve customer engagement and marketing performance. Optimizes customer journeys based on customer demographics, behaviors, omnichannel purchasing patterns, and lifecycle stages to encourage long-term engagement and drive incremental revenue.
• Monitor campaign performance and analyze customer engagement, retention, loyalty, and revenue metrics.
• Utilize customer insights and behavioral data to improve customer experiences and maximize customer lifetime value.
• Serve as the primary user and subject matter expert for lifecycle marketing and CRM platforms.
• Collaborate with Marketing & Ecommerce, Buying, and Sales teams to ensure consistent customer experience across all channels.
• Communicate project status, campaign results, and recommendations to stakeholders in a timely manner.
• Perform other duties as assigned

Required Experience

• Four year degree in Marketing, Digital Advertising or Business Communications
• 1-2 years of experience with lifecycle marketing, including customer journey personalization, retention and loyalty, re-engagement, and lifetime value.
• Experience with CRM and marketing automation tools such as Klaviyo or Hubspot and audience mapping.
• Experience creating email/SMS marketing campaigns, automated flows, and data segments.
• Basic knowledge of analytics and reporting, including Google Analytics or other business intelligence platforms.
• Ability to grasp business outcomes and is able to react quickly and prioritize opportunities based on department and business needs.
• Excellent messaging skills that appeal to different audience segments.
• Excellent time management, communication, and organization skills.
• Ability to collaborate with team members and other departments.
• Possesses strong organization and interpersonal skills with a high attention to detail.

Essential Job Functions

• Ability to work assigned schedule on a regular basis.
• Ability to communicate with customers, co-workers, and business contacts in a courteous and professional manner.
• Ability to read small print, identify merchandise, read a computer screen and printout.
• Ability to converse with others in person, via telephone and paging system.
• Ability to move about the store from department to department, get behind narrow counter areas, bend down or reach up into drawers/shelves.
• Dexterity to write in small print, handle small jewelry/gift items, operate a computer keyboard, and operate office equipment.
• Stamina to sit for over eight hours.
• Ability to lift and carry approximately 20 lbs.

Benefits

• Medical, Dental, Vision, and Life Insurance
• Flexible Spending Account
• Wellness Program
• 401(k)
• Paid Medical and Parental Leave
• Paid Time Off and Holiday Pay
• Employee Discount
• Service Awards
• Promote-from-Within Philosophy
• Ongoing Education and Training

Schedule

• Regular weekly schedule
• No late nights
• Sundays off (except during the holiday season)

If you’re passionate about becoming a Customer Lifecycle Marketing Specialist and want to be part of a team that celebrates life’s special moments, we encourage you to apply.

Keyword: Customer Lifecycle Marketing Specialist - Full Time