Email and Social Media Marketing Specialist

Rollins, Inc.; Logan (UT); On-site; USD 55,000 - 65,000; Full time

Benefits offered by this job

Health insurance (Medical, Dental, and

Job summary

Fox Pest Control is looking for a Customer Lifecycle Marketing Specialist to own our lifecycle program in Cinch, from strategy to execution, focusing on email and direct mail campaigns to strengthen relationships and drive revenue.

Reporting to the Director of Marketing, you will build automated journeys for win-back, cross-sell, onboarding, referrals, retention, and lifetime value, while measuring ROI and turning data into actionable communication.

Qualifications

• Three or more years in lifecycle/CRM marketing, email marketing, or related field.
• Experience turning lifecycle strategies into executed campaigns.
• Hands-on with automated journeys and campaigns in a marketing platform.
• Strong writing/editing skills to craft clear customer communications.
• Comfort using data to measure ROI and drive improvements.

Responsibilities

• Develop Fox's lifecycle strategy in Cinch and prioritise opportunities by revenue and priority.
• Build, launch, and enhance automated journeys for win-back, cross-sell, onboarding and more.
• Own email and direct mail campaigns from planning to reporting and optimization.
• Maintain a customer communication calendar and update journeys as needs change.
• Write persuasive copy and collaborate with Creative and Managing Editor.
• Coordinate direct mail production and audience files with Cinch and partners.
• Ensure pre-launch checks, templates, and test records for reliable campaigns.

Skills

Lifecycle marketing

CRM marketing

Email marketing

Marketing automation

Data-driven decisions

Audience segmentation

Campaign optimization

Tools

Cinch

Salesforce

Job description

Position Summary

Fox Pest Control is looking for a Customer Lifecycle Specialist to build and manage campaigns that strengthen customer relationships and generate measurable revenue.

Overview

Customer Lifecycle Marketing Specialist

Position Summary
Fox Pest Control is looking for a Customer Lifecycle Specialist to build and manage campaigns that strengthen customer relationships and generate measurable revenue.

Reporting to the Director of Marketing, you will own Fox's lifecycle marketing program in Cinch, from strategy and audience selection through copywriting, setup, launch, testing, reporting, and optimization. Your focus will be email and direct mail campaigns that support customer win-back, cross-sell, referrals, retention, and long-term customer value.

You will be trusted to work independently, spot opportunities, and keep projects moving. You will also work closely with Fox's Managing Editor, Director of Customer Experience, Creative, Operations, IT, Analytics, and other teams. Your success will be measured primarily by campaign ROI and your ability to turn customer data into useful, relevant communication.

What We Offer

• Positive and Empowering Workplace Culture


• Flexible Work Schedule


• Base salary of $55,000 to $65,000 annually depending on experience


• Competitive Health Insurance including Medical, Dental, and Vision for full-time employees


• 401k with a generous company match


• PTO after just 30 days for Full-time individuals


• Paid holidays


• Paid Sick leave and Bereavement for FT/PT employees


• Employee Stock Purchase Plan


• Strong potential and room for growth with an Individualized Leadership Plan for every team member


• Paid hands-on training opportunities


• Referral bonuses

Responsibilities

Lifecycle Strategy and Campaign Management

• Develop Fox's customer lifecycle strategy in Cinch and prioritize opportunities based on customer needs, revenue potential, business priorities, and available resources


• Build, launch, and improve automated journeys for customer win-back, seasonal cross-sell, referrals, new customer welcome and onboarding, customer education, and abandoned quote recovery as data becomes available


• Own email and direct mail campaigns from planning and audience selection through launch, reporting, and optimization


• Maintain a customer communication calendar and keep active journeys current as services, offers, data, and business priorities change


• Write clear, persuasive copy and build campaigns using approved Cinch templates, working with the Managing Editor and Creative when additional support is needed


• Coordinate direct mail production, proofs, audience files, schedules, and delivery with Cinch and other partners


• Complete thorough pre-launch quality checks and maintain the templates, documentation, test records, and approvals needed to run campaigns reliably

Customer Experience, Data, and Cinch

• Work with the Director of Customer Experience to identify customer needs, pain points, and communication gaps, then turn those insights into practical campaigns and journey improvements


• Build customer segments using service history, tenure, location, engagement, purchase behavior, and other available data


• Serve as Fox's primary day-to-day lifecycle marketing expert in Cinch and help improve how the platform is used


• Partner with IT, Analytics, and Cinch to confirm data feeds, customer fields, campaign triggers, audience rules, attribution, and reporting


• Monitor data quality, contact preferences, suppression rules, communication frequency, and list hygiene to protect both campaign performance and the customer experience


• Document audience definitions, campaign logic, data needs, and platform processes, and coordinate troubleshooting when issues arise

Measurement and Optimization

• Set clear campaign goals, baselines, and measurement plans before launch


• Own campaign analysis and ROI reporting, with support from IT and Analytics on underlying data and attribution


• Use A/B tests, control groups, and incremental revenue analysis when the data and audience size allow


• Connect campaign activity to business results such as revenue, recovered customers, cross-sell, referrals, retention, and customer lifetime value


• Create clear campaign recaps and use the results to recommend which campaigns should be expanded, adjusted, repeated, or discontinued

Collaboration and Compliance

• Coordinate with Marketing, Customer Experience, Operations, branch teams, IT, Analytics, Legal, Creative, and outside vendors to gather input and keep campaigns moving


• Set clear timelines, responsibilities, and approval steps, and resolve missing information or risks before they delay a launch


• Make sure communications follow Fox brand standards, customer consent requirements, privacy expectations, accessibility practices, and applicable email marketing regulations

Qualifications

• You have three or more years of experience in lifecycle marketing, CRM marketing, retention marketing, email marketing, marketing automation, or a related field


• You have experience developing lifecycle strategies and turning them into completed campaigns


• You have hands-on experience building automated journeys and one-time campaigns in an email, CRM, or customer engagement platform


• You are a strong writer and editor who can turn business goals into clear, persuasive customer communication


• You understand audience segmentation, personalization, testing, deliverability, and campaign quality assurance


• You are comfortable using campaign data to measure performance, calculate ROI, and recommend improvements


• You are organized, detail-oriented, and able to manage several campaigns and deadlines at the same time


• You can work independently, solve problems, and build productive working relationships across departments

Preferred Qualifications

• Experience with Cinch or a similar customer engagement platform


• Experience connecting lifecycle campaigns to revenue, retention, reactivation, cross-sell, referrals, or customer lifetime value


• Experience managing direct mail alongside email campaigns


• Familiarity with Salesforce, field service platforms, customer databases, analytics dashboards, and campaign attribution


• Experience in a multi-location, home services, subscription, or recurring revenue business


• Working knowledge of CAN-SPAM, customer consent, privacy, accessibility, and email marketing requirements

Fox Pest Control is an Equal Opportunity / Protected Veterans / Individuals with Disabilities Employer

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