Lifecycle Marketing Manager

Perry Homes, LLC; Georgia; On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health benefits

401(k) with company match

Employee discounts

Paid time off

Job summary

Perry Homes is seeking a Lifecycle Marketing Manager to lead email marketing and content initiatives within Salesforce Marketing Cloud. This in-office role owns the vision for communications across the buyer journey, from strategy and content direction to hands-on build and optimization.

You will manage campaigns, journeys, and audience segmentation to deliver an omnichannel experience, collaborating with Sales, Legal, IT, and Creative. Requires SFMC proficiency and strong leadership.

Qualifications

• BS in marketing, communications, information systems, or related field.
• 4–6+ years in email marketing and content strategy; with at least 2–4 years hands-on Salesforce experience.
• Proven experience developing and leading email marketing strategy, not just execution.
• Knowledge of Salesforce Sales Cloud data objects feeding into Marketing Cloud; able to resolve data issues.
• Experience building emails, journeys, automations, and data extensions in SFMC.
• Familiarity with HTML/CSS for editing email templates.
• Knowledge of AMPscript and SQL is a plus.
• Experience with cross-functional teams (Marketing, Sales, Legal, IT).
• Prior experience managing direct reports, contractors, or agency relationships preferred.
• Eligible to work in the United States.

Responsibilities

• Develop and own the email marketing and content strategy.
• Define KPIs, testing roadmaps, and content priorities across the buyer lifecycle.
• Identify opportunities for lifecycle programs, content formats, and personalization strategies.
• Lead content planning for email campaigns, ensuring brand voice and priorities.
• Build and deploy email campaigns and multi-step journeys in SFMC.
• Oversee data extensions, audience segmentation, and list hygiene.
• Ensure compliance with CAN-SPAM, CASL, and other regulations.
• Mentor team members and agency partners; collaborate with cross-functional stakeholders.
• Present strategy and results to leadership.

Skills

Email marketing

SFMC

Campaign management

Data segmentation

HTML/CSS

AMPscript

SQL

Cross-functional work

Leadership

Data analysis

Education

Bachelor's degree in marketing

Tools

Email Studio

Journey Builder

Automation Studio

Content Builder

Sales Cloud

Job description

Lifecycle Marketing Manager

Perry Homes | In-Office Role

This is an in-office role responsible for leading the strategy, planning, and execution of email marketing and content initiatives within Salesforce Marketing Cloud (SFMC). This role owns the vision for how Perry Homes communicates with buyers across their journey, from campaign strategy and content direction to hands-on build and optimization. This position manages the execution of email campaigns, customer journeys, and audience segmentation, ensuring a seamless omnichannel experience across digital platforms. This position reports directly to the Sr. Manager of Digital Marketing, and may oversee coordinators, specialists, or agency partners supporting email and content production.

What You'll Do

Strategy & Planning

• Develop and own the email marketing and content strategy, including messaging cadence, audience targeting, campaign calendars, and journey design aligned with broader marketing and business goals.
• Work under the direction of the Sr. Manager of Digital Marketing to define KPIs, testing roadmaps, and content priorities across the buyer lifecycle.
• Identify opportunities for new lifecycle programs, content formats, and personalization strategies to improve engagement and conversion.
• Lead content planning for email campaigns, ensuring messaging is consistent with brand voice, sales priorities, and community/inventory updates.

Execution & Campaign Management

• Build and deploy email campaigns and multi-step journeys in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder).
• Design and maintain automated lifecycle and nurture programs.
• Oversee the creation of personalized, dynamic email content using SFMC's tools and dynamic content blocks.
• Manage data extensions, audience segmentation, and list hygiene, ensuring accurate targeting and suppression logic.
• Ensure lead and contact data flows accurately from Salesforce Sales Cloud into Marketing Cloud, working closely with IT on any integration or data quality issues that affect SFMC segmentation and journeys.

Performance & Compliance

• Monitor deliverability health, sender reputation, bounce and spam-complaint rates, troubleshooting issues as they arise.
• Build and maintain reporting dashboards on email and journey performance (opens, clicks, conversions, revenue attribution), translating results into actionable strategy recommendations.
• Ensure all emails and campaigns comply with CAN-SPAM, CASL, and other applicable email marketing regulations.

Leadership & Collaboration

• Manage and mentor team members and/or agency partners supporting email production and content development.
• Serve as the primary point of contact for cross-functional stakeholders (Sales, Legal, IT, Creative) on email and content initiatives.
• Present strategy, performance results, and recommendations to leadership.

Requirements

What We're Looking For

• Bachelor's degree in marketing, communications, information systems, or a related field.
• 4-6+ years of experience in email marketing and content strategy, with at least 2-4 years of hands-on Salesforce experience, including both Sales Cloud and Marketing Cloud.
• Proven experience developing and leading email marketing strategy, not just execution — including planning, testing, and performance optimization.
• Working knowledge of Salesforce Sales Cloud data objects and how that data feeds into Marketing Cloud, with the ability to identify and direct resolution of data issues.
• Experience in creating and building emails, journeys, automations, and data extensions in SFMC.
• Familiarity with HTML/CSS for editing and troubleshooting email templates.
• Knowledge of AMPscript and SQL is a plus.
• Experience working with cross-functional teams, including Marketing, Sales, Legal, and IT.
• Prior experience managing direct reports, contractors, or agency relationships preferred.
• Eligible to work in the United States.

Health & Wellness

• Medical, Dental & Vision Coverage
• Employee Assistance Program (EAP)
• Fitness Reimbursement

Financial Planning

• 401(k) with Company Match
• Company-Paid Life & Disability Insurance
• Supplemental Coverage Options

Time Off & Life Balance

• PTO & Paid Holidays
• Leave of Absence Programs

Family & Lifestyle

• Perry Homes Family College Fund
• New Home & Employee Discounts
• Pet Perks, Travel Assistance, & More

Perry Homes is an Equal Opportunity Employer