Customer & Lifecycle Marketing Lead (B2B SaaS)

PreVeil; Boston (MA); On-site; USD 160,000 - 180,000; Full time

Job summary

PreVeil is hiring a Product Marketing Manager focused on Customer & Lifecycle Marketing to own how we communicate with customers and turn their stories into proof that wins new deals.

You will consolidate onboarding emails, newsletters, webinars, support content, case studies, and reviews into a cohesive customer-facing program. The role requires reading encryption and compliance topics and writing precisely for IT leaders and defense contractors.

Qualifications

• 3–5 years in product marketing, customer marketing, or related technical role at a B2B SaaS company.
• Experience running customer programs such as references, reviews, advocacy, or lifecycle email.
• Technical background. you can hold your own on encryption and compliance scoping, and explain it without an engineer rewriting.

Responsibilities

• Audit, rewrite, and rebuild our customer knowledgebase for accessibility to customers and AI bots.
• Own automated welcome and onboarding emails, customer newsletter, and customer webinars.
• Produce case studies, customer one-pagers, reference program, reviews, and light customer marketing.
• Build AI workflows, draft and maintain knowledgebase articles, mine calls for use cases and language.
• Collaborate with Customer Success and Support to gather customer knowledge and feedback.

Skills

Product marketing

Customer marketing

Technical literacy

AI workflows

Detail oriented

Tools

Encryption knowledge

Job description

PreVeil is hiring a Product Marketing Manager focused on Customer & Lifecycle Marketing to own how we communicate with customers and turn their stories into proof that wins new deals.

You will consolidate onboarding emails, newsletters, webinars, support content, case studies, and reviews into a cohesive customer-facing program. The role requires reading encryption and compliance topics and writing precisely for IT leaders and defense contractors.