Customer Insights & Market Research Analyst

Boston Globe Media; Boston (MA); On-site; USD 75,000 - 85,000; Full time

Job summary

Boston Globe Media in Boston seeks a Market Research Analyst to champion the voice of the customer. You will design and manage quantitative and qualitative studies and translate business questions into strong research plans, guiding cross‑functional teams with clear implications and recommendations.

You’ll synthesize findings, present actionable insights, and apply research to sales and digital initiatives.

Qualifications

• 3-5 years of experience in custom and syndicated research methods.
• Questionnaire development, survey programming and sample design.
• Strong analytic, quantitative, and problem solving skills.
• Excellent written and oral communication skills.
• Ability to work independently to high standards of quality and timeliness.
• Knowledge of web analytics tools (Adobe Analytics, comScore, Scarborough, Tableau).
• Willingness to adapt and be audience-focused with an inclusive mindset.
• Community development skills a plus.

Responsibilities

• Manages the design and execution of quantitative and qualitative market research studies
• Strong research & quantitative analytical skills, including the ability to synthesize findings and develop practical, actionable recommendations
• Translates business needs and questions into actionable research hypotheses and study designs
• Consolidates analytics and behavioral data to tell the complete story
• Proactively seeks opportunities to apply market research solutions across the organization
• Champion the use of consumer data to improve decision-making throughout the organization
• Works collaboratively with internal clients to define research needs
• Manages and, at times, facilities usability sessions to support all digital facets of the organization
• Processes and analyzes research data
• Elicits a clear understanding of key needs and imparts results to internal clients
• Responsible for shaping and editing external research vendor materials
• Developing your own research materials (survey instruments, programming, discussion guides, protocols, presentations and recommendations)
• Supports the development of sales presentations through the use of proprietary and syndicated research

Skills

Questionnaire design

Survey programming

Sample design

Analytic / quantitative

Written and verbal communication

Independent work

Audience focus

Community development

Adaptability

Tools

Adobe Analytics

comScore

Scarborough

Tableau

Job description

Boston Globe Media in Boston seeks a Market Research Analyst to champion the voice of the customer. You will design and manage quantitative and qualitative studies and translate business questions into strong research plans, guiding cross‑functional teams with clear implications and recommendations.

You’ll synthesize findings, present actionable insights, and apply research to sales and digital initiatives.