Senior Market Insights Analyst - Client-Facing Research
McKinsey & Company
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Job summary
McKinsey & Company in the United States is seeking a seasoned market research professional to join the Growth Marketing & Sales Solutions team. You will partner with consulting teams and work directly with clients to understand objectives, design research plans, and lead end-to-end research from design to insights.
You will deliver qualitative and quantitative B2C and B2B insights, develop surveys or interview guides, advise on analytics, and collaborate with vendors to program and field
Qualifications
- Bachelor's degree and 4+ years of market research experience, with quantitative emphasis.
- Experience in usage/attitude measurement, brand equity, concept testing, product testing, segmentation.
- Strong ability to translate business objectives into research objectives and plans.
Responsibilities
- Partner with consulting teams and work directly with clients to understand business objectives and design research plans.
- Lead end-to-end research from design to insights for client engagements (B2C and B2B).
- Develop survey instruments or qualitative guides; advise on analytics plans and advanced modeling.
- Collaborate with vendors to program and field research ensuring high data quality.
- Contribute to firm knowledge initiatives with original viewpoints and tools.
Skills
Education
Tools
Job description
McKinsey & Company in the United States is seeking a seasoned market research professional to join the Growth Marketing & Sales Solutions team. You will partner with consulting teams and work directly with clients to understand objectives, design research plans, and lead end-to-end research from design to insights.
You will deliver qualitative and quantitative B2C and B2B insights, develop surveys or interview guides, advise on analytics, and collaborate with vendors to program and field
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