Customer Advocacy Marketing Manager

RLDatix; Carmel (IN); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401K

Paid time off

Paid holidays

Job summary

RLDatix in the United States is seeking a Hybrid Customer Advocacy Marketing Manager to lead retention, expansion, and advocacy across our healthcare client community.

You will design tailored engagement programs, leverage data insights, and apply AI tools to optimize segmentation, personalization, and automation. You will collaborate with cross-functional teams and coordinate with stakeholders to drive ROI and renewals.

Qualifications

• Experience developing and executing customer marketing campaigns addressing retention and advocacy goals.
• Ability to analyze customer data and measure campaign effectiveness.
• Strong collaboration and stakeholder management across teams.

Responsibilities

• Developing customer engagement initiatives influencing renewal, upsell, and expansion across lifecycle stages.
• Organize customer advocacy activities: case studies, testimonials, referrals.
• Plan and coordinate customer community programs, events, and peer networking.
• Build relationships with internal stakeholders to align initiatives and drive execution.
• Analyze campaign data to produce attribution reports and ROI insights.
• Apply AI tools to improve audience segmentation, personalization, and automation.

Skills

Cross-functional collaboration

Campaign development & execution

Data-driven decision making

Excellent communication

AI-driven tools & automation

Tools

AI tools

Marketing automation platforms

Job description

RLDatix is on a mission to transform care delivery worldwide, ensuring every patient receives the safest, highest-quality care. Through our innovative Healthcare Operations Platform, we're connecting data to unlock trusted insights that enable improved decision-making and help deliver safer healthcare for all.

Job Description

RLDatix (RLD) is on a mission to help raise the standard of care…everywhere. Trusted by over 10,000 healthcare organizations around the world, our solutions help improve health and care. Our applications ensure that patients receive the best and safest care while supporting the providers who deliver it.

Joining TeamRLD means being part of a global effort of over 2,000 team members in making a difference in healthcare…every day.

We're searching for a Hybrid Customer Advocacy Marketing Manager to join our Customer Marketing team, so that we can drive customer loyalty, retention, and advocacy across our client community.

The Customer Advocacy Marketing Manager will design and execute targeted retention and expansion initiatives, delivering tailored engagement programs and data-driven insights that strengthen customer relationships and contribute to the success of our customer marketing strategy.

How You'll Spend Your Time

• Developing customer engagement initiatives that influence renewal, upsell, and expansion opportunities across defined lifecycle stages, while monitoring customer behavior data to identify churn risks and implement targeted retention interventions.
• Organizing customer advocacy activities, including case study development, testimonial campaigns, and referral initiatives, to increase brand advocacy and facilitate peer-to-peer marketing.
• Planning and coordinating customer community programs, events, and peer networking opportunities to strengthen brand loyalty and knowledge sharing, while managing logistics and communications for seamless experiences.
• Building and sustaining productive relationships with internal stakeholders to ensure alignment on customer marketing initiatives and the smooth execution of joint projects.
• Analyzing campaign data to produce clear attribution reports that connect activities to business outcomes, supporting the optimization of ROI models to reflect evolving customer marketing needs.
• Applying AI tools to enhance audience segmentation, personalization, and campaign automation, identifying opportunities for workflow automation and improved customer engagement.

What Kind of Things We're Most Interested in You Having

• Demonstrated ability to collaborate effectively with cross-functional teams, articulating collaborative strategies and maintaining productive stakeholder relationships to deliver customer marketing initiatives.
• Proven experience developing and executing customer marketing campaigns that address moderately complex challenges and align with customer retention, expansion, and advocacy objectives.
• Strong analytical skills with the ability to evaluate customer behavior data, measure campaign effectiveness, and support the optimization of marketing attribution and ROI models.
• Excellent communication skills, capable of producing clear marketing content, reports, and insights tailored to diverse audiences while maintaining message consistency across channels.
• Experience leveraging AI-driven tools and automation to enhance campaign personalization, streamline workflows, and improve customer engagement outcomes.
• Ability to commute to Chicago, IL or Lehi, UT on a hybrid basis.

By enabling flexibility in how we work and prioritizing employee wellness, we empower our team to do and be their best. Our benefits package includes health, dental, vision, life, disability insurance, 401K, paid time off, and paid holidays.

RLDatix is an equal opportunity employer, and our employment decisions are made without regard to race, color, religion, age, gender, national origin, disability, handicap, marital status or any other status or condition protected by Federal and/or State laws.

As part of RLDatix's commitment to the inclusion of all qualified individuals, we ensure that persons with disabilities are provided reasonable accommodation in the job application and interview process. If reasonable accommodation is needed to participate in either step, please don't hesitate to send a note to [e-mail].

Salary offers are based on a wide range of factors including location, relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also taken into consideration.